• The WebMarketCentralBlog, Tuesday, January 6, 2009 12:45 PM

Tom Pick reminds us that CEOs and other executives need to appreciate the importance of their personal brand, but he doesn't mention that employees need to take heed, too. Whether you own a business or work for someone else, don't forget you are the "face" of that organization.

Social media has made your online reputation personal. "That makes it crucial for business leaders even at smaller companies who may not in the past have considered themselves 'public figures' to manage not only their firms' online reputations, but also their own," Pick writes, offering suggestions on managing your online reputation. Some ways to do this include starting your own blog or looking for opportunities to guest-post on another, or writing an article on topics related to products or services you offer.

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