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Has Yahoo Joined Your SEM Team?

An update on Yahoo's terms and conditions appears to give the search engine permission to "hijack" your search marketing campaigns, according to Nathania Johnson, who believes the verbiage in the T&Cs appears to suggest Yahoo can help to optimize accounts for those U.S. advertisers not bound by an insertion order.

Bloggers commenting on the post admit Yahoo has gone in and "optimized" client accounts without their knowledge. "This is kind of like a fast food restaurant going into your burger after you've take a bite and removing or adding pickles, ketchup and cheese," Johnson writes. "Or your cable company going into your DVR and choosing which programs to record."

Read the whole story at Search Engine Watch »

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