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Debunking AdWords Myths

Brian Carter attempts to debunk five AdWords myths, including"AdWords is too expensive," and the all-too-famous one, "Google is out to get me."

For example: Don't worry about landing in the No.1 spot on search engine query results. It's overrated. Instead, concentrate on improving key performance indicators (KPIs), which usually represent cost per lead (CPL) or return on ad spend (ROAS). "If getting the number one position increases your CPC too much, then your CPL skyrockets and your ROAS plummets. And that's bad," Carter writes.

Read the whole story at Search Engine Journal »

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