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Know SEO Keyword Phrases Readers Like

Esther Kane explains how Google Insights helps you "find out what your audience is looking for" by showing what keywords users search on. She steps you through the process of looking up keyword phrases by search term, location or time range.

Kane explains the Google tool provides insight into where the keyword phrase is used most, as well as the top phrases, and how much they have increased or decreased during a specific time frame. Knowing how much interest there is in keyword phrase helps you select the type of words to bid on and how much to bid.

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