Coty Launches Campaign For Ck One

  • January 10, 2009
Set on a mountaintop, the television campaign, directed by Francis Lawrence ("I am Legend, Constantine"), is a free-spirited display of togetherness among the t-shirts- and jeans-clad cast.

Television commercials begin airing globally later this month in :60, :45, :30, :20, :15, and :10 spots. The print campaign will premiere in February magazines around the world.--Nina Lentini

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