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Here's the Pitch: Advertising Customers Get the Right Message

Consumers are constantly pitched new products and services through direct mail, telemarketing calls, e-mail spam, and television and radio spots. But how effective are the ads? Which ones actually make people want to buy a new cell phone or sign up for digital cable? Are advertising campaigns targeting the right audiences? Upper Quadrant says it can help companies answer those questions more effectively.

Read the whole story at Washingtonpoost.com, October 18, 2004 »

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