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SEM/SEO: Basic Questions To Consider

  • SEM Geek, Wednesday, January 14, 2009 1 PM
Keyword research, pay-per-click strategy, and Web analytics and analysis: There are many parts of an SEM strategy to consider when planning a paid search campaign. This post lists options to think about and ways to execute them. .

Greg Meyers provides a list of questions you need to ask yourself before getting started. Some of them include: When creating the PPC plan, should search marketers decide to leave additional money in the budget to test various audiences, or should they stick with the obvious and play it safe? Or, should they remain flexible and switch the agreed-on timeline to take advantage of current events?

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