Toyota Offers Trip For Innovation Tips

  • January 15, 2009
Toyota has launched a microsite supporting its corporate campaign, "Why Not." The site,, encourages visitors to submit innovations in safety, water, land, air, community, and energy--while learning about Toyota's own efforts in these areas.

One person's idea will be chosen as the winner in the "Why Not? Innovation Experience" and receive a week-long trip to and a VIP tour of Toyota's plant in Kentucky and the opportunity to meet with top innovators in New York City. The submission deadline is March 31.

The site will be supported by ad banners on news sites like those of The New York Times, The Wall Street Journal, NPR, and Wired.--Karl Greenberg

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