P&G's Swiffer Cleans Up 'Hotel For Dogs'

  • January 15, 2009
Procter & Gamble's Swiffer brand has teamed up with DreamWorks Pictures and Nickelodeon Movies to become the official cleaner of the studios' upcoming motion picture, "Hotel for Dogs," releasing on Friday by Paramount Pictures.

P&G will showcase Swiffer Sweeper, which has a 360-degree swivel-head. As title sponsor of the film's premier, Swiffer will be used at the "Hotel for Dogs" Celebrity Dog Green Room at the premiere. Tom Gunderson, who is the on-set animal groomer for "Hotel for Dogs," will talk about how pet owners can keep their homes hair-free.

The effort will include a consumer promotion supported by co-branded media buys, PR and field promotions.--Karl Greenberg

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