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Oscars Trim Price, Accept Movie Ads

Up to now, movie ads were always banned during the broadcast of the Academy Awards. But ratings dropped to a low of 32 million viewers last year, down from 39.9 million in 2007, per Nielsen. Plus there is the miserable economy. So ABC is slashing the price of an ad in the Academy Awards to $1.4 million, from $1.7 million, and accepting ads for movies.

But movie advertisers have not exactly lined up at the door. Insiders say Paramount is mulling a buy for its drama "The Soloist," and Warner Bros. is looking to buy an Oscar ad for one of its films. But so far only one studio film -- Disney/Pixar's "Up" -- is known to be advertising during the telecast.

Read the whole story at Advertising Age »

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