Veteran business journalist Barry Janoff launched a daily sports marketing Web site, www.NYSportsJournalism.com, last week that covers breaking news, deals and ad campaigns as well as commentary, Q&As
and blogs. Janoff has already broken a few stories, including today's exclusive about members of the New Jersey Nets partnership marketing unit spending a day working as an employee with the Nets'
marketing partners.
The "A Day in the Life" program was set up to give staff members a better understanding of the day-to-day workings of companies like Budweiser, Aflac and Vonage. A
staffer may, for example, ride a Bud delivery truck to see what goes on at retail.
"We want to know first-hand how they go to market and how they advertise, learn more about new product
launches, and understand what obstacles [our partners] face everyday," says Brett Yormark, president and CEO of New Jersey Nets Sports & Entertainment.
advertisement
advertisement
Read the whole story at NY Sports Journalism »
While we are moving to Brooklyn in 2011, we are still playing in NJ. Your headline says New York. Thank you for correcting.