PhoneOnline.com and Advertising.com have joined forces to provide WAP-based advertising solutions for mobile work forces via handheld internet-enabled devices. Under the terms of the agreement,
PhoneOnline.com will market the wireless advertising service to customers, and publish the advertising and promotional material on the WAP sites they host. Advertising.com will aggregate advertisers,
supply the Wireless Markup Language (WML) coding to sites, and deliver targeted messages using its proprietary Ad-OSTM (Advertising Operating System.) In addition, the companies will provide an
advertising-subsidized package as a service to new and existing clients. The service will provide wireless content delivery at a discount to those who agree to allow marketing messages to be delivered
to their wireless devices.
