• The Hollywood Reporter, Thursday, January 22, 2009 9:30 AM

Politics aside, the Obamas and those associated with them seem destined to be media darlings. Michelle Obama's hairstylist has just landed a development deal to star in a reality show.

Former Chicagoan Johnny Wright styled the first lady's coif for the Democratic National Convention, her upcoming appearance on the cover of Vogue and other occasions. He signed a deal with 44 Blue, which produces reality shows "Split Ends" and A&E's "L.A. Gang Unit."

There are few minority people doing makeover and beauty shows, says 44 Blue executive vice president Stephanie Drachkovitch. "We wanted somebody with a mainstream clientele, but who brings a different point of view." The Obama connection certainly doesn't hurt. "Michelle Obama has emerged as a style icon. She has everyday beauty mixed with elegance; it definitely raises [Wright's] profile," says Drachkovitch.

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