• by Fern Siegel , January 28, 2009

In the hyper-targeted media world, the sweet spot is often local. To tap that potential, NBC Local Media has launched Neighborhood News Pages, available in nine O&O markets, including seven in the top 10.

 

The sites, which aggregate news from NBC's local TV affiliates as well as the Web, then organize the information by neighborhood. Topics covered include news, sports, health, around town, weather and traffic.

The local markets represented are: WNBC New York, KNBC Los Angeles, WMAQ Chicago, WCAU Philadelphia, KNTV San Francisco, KXAS Dallas-Ft. Worth, WRC Washington, D.C., KNDS San Diego and KTIS Hartford.

The news pages were built and launched by Outside.in, a data and technology platform that creates and distributes hyperlocal news.

"Our new Locals Only sites enable our users to be true insiders and to fulfill on that promise we need to deepen our coverage in local communities," says Brian Buchwald, senior vice president, local integrated media for NBC. He notes that the NNP allows the network to "add entirely new sections of content to our sites and create more targeted ad impressions at a fraction of the cost."

"Publishers can use our Neighborhood News Pages to create thousands of discrete, highly targeted local news pages to complement their national and regional coverage," adds Mark Josephson, CEO of Outside.in. "Outside.in covers all local blogs, mainstream media and twitter streams. If it's about local, we've got it."

Both national and local ads appear on Neighborhood News Pages. The owned-and-operated sales team sells ads for the sites, in addition to NBC's national sales team.