OneMediaPlace announced that it has formed an alliance with Telmar, a leading supplier of media planning software and support services. Under terms of this agreement, OneMediaPlace will be the first
online media exchange to offer its users free membership to all Telmar software on a per-day basis through Telmar's new web-based service, eTelmar. eTelmar will allow OneMediaPlace members to plan
their media efforts by helping them to analyze the potential effectiveness of their multifaceted marketing plans using various combinations of media including print, broadcast, outdoor and online.
BuyMedia.com, a similar firm that concentrates on broadcast and cable media, in April purchased Marketron, a firm that provides sales, research, management, and accounting software to broadcast media
companies. BuyMedia.com intends to integrate its offering with the Marketron software.
