• September 28, 2000

amarillas.com (http://www.amarillas.com), one of the most comprehensive business-to-business (B2B) Internet gateways to Latin America, Spain and the United States, is partnering with BellSouth GuiaConnect, the direct marketing arm of the BellSouth Guia Export, part of the $26 billion communications services company, to provide B2B Internet users with the opportunity to win a half a million dollars in advertising.

Winners will be selected by an amarillas.com/Yupi.com team based upon their creativity in responding to a short question. The first prize winner will receive $300,000 worth of online advertising, the second place winner will receive $150,000 worth of advertising, and the third place winner will receive $50,000 in advertising. All winners will receive their prizes over a one-year period through online advertising tactics such as banners, buttons, sponsorships and links within amarillas.com. To enter, users must visit amarillas.com and tell Yupi how the site has helped them conduct business more effectively. The promotion runs through September 28.