• January 28, 2009

Phillipe Sloan joins TargetCast tcm as the agency's SVP, director of digital marketing.

Sloan was previously with Initiative, where he managed the interactive division,whose clients included Citibank and AOL.

Other agencies Sloan has worked for include Universal McCann Interactive, where he was associate media director and managed the internet advertising budget for Sony Electronics' Walkman, Vaio, Bravia and Qualia product lines; and Digitas, where he managed direct response and broadband awareness for AOL and American Express' Small Business Network.

New York-based TargetCast tcm is an independent media agency whose clients include TIAA-CREF, Wyeth Consumer Healthcare and Pharmaceuticals, Gorton's, Hotels.com, Expedia.com, Sun Maid, Sidney Frank Importing, Dominican Republic Tourism, 1-800-Flowers.com and The Wharton School.--Tanya Irwin