Toyota Taps Burrell For Bowl

  • January 29, 2009
Toyota Motor will air a spot during the Super Bowl for its new Venza five-passenger car. The ad is via the company's African-American agency of record, Burrell Communications.

The 30-second spot will air during the first quarter during the first break.

The company says the spot, "Faces," was based on consumer research that combines cognitive neuroscience, anthropology and sociology.--Karl Greenberg

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