BMW Narrows Media Review To 2 Agencies

  • January 30, 2009
BMW has cut its media review to two finalists: Interpublic Group's Universal McCann here and the incumbent, Omnicom Group's GSD&M Idea City in Austin, Texas, per Adweek. The account is worth about $200 million, according to sources. In the first 11 months of 2008, BMW spent $135 million on ads, per Nielsen Monitor-Plus.

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