Women Over Age 55 Fastest-Growing Group On Facebook

  • February 3, 2009
Attention, marketers targeting older women: Women age 55 and over are the fastest-growing U.S. demographic group on Facebook in the last three months, according to new data reported by Inside Facebook Monday. The number of women on Facebook is growing faster than men in almost every age group, and women now make up 56.2% of users.

Women over 55 have nearly tripled on Facebook since September to more than 717,000, and are nearly double the number of men in the same age group. The Facebook audience overall is getting older as its audience grows well beyond the base of college students it started with.

Almost a quarter of U.S. members are now age 35 and over, and 45% are 26 and up. Those ages 18 to 25 make up 43% of users, while teenagers account for 12%.

Dove, known for its Real Beauty campaign targeting women over 50, may have been ahead of the curve when it launched its first Facebook application in November.--Mark Walsh



3 comments about "Women Over Age 55 Fastest-Growing Group On Facebook".
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  1. Paula Lynn from Who Else Unlimited, February 3, 2009 at 10:50 a.m.

    Bra friendly fashions designer/manufacturer/marketing folks! Remember who controls 70% of discretionary income!

  2. Jan Tincher, February 3, 2009 at 6:16 p.m.

    One of the many things women who are growing older are interested in is how to grow older gracefully. Products that work with that area, and that work, are greatly appreciated.
    Jan Tincher
    Master Neuro Linguistic Programmer

  3. Kelley Connors from KC Healthcare Communications LLC, February 4, 2009 at 1:40 p.m.

    Great news. I was wondering why my Real Women on Health! group was ignited so quickly..now I hope my blogtalkradio show continues to provide the value I intend. I also think that women don't like to be out of the loop...another incentive to stay connected about "how to" live life to the fullest!

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