Super Bowl Doesn't Kick Up NBC Prime Time

What did all those Super Bowl promo ratings points do for NBC's prime-time shows? Not much, so far.

While NBC did post better numbers, not much has changed the fortunes of the struggling fourth-place network so far. Its best result came from a special 3-D edition of "Chuck," which grabbed a season high 3.0 rating/7 share among 18-49 viewers--a good, but not big, result. It landed in fourth place in the 8 p.m. time period.

Next up was the network's prized drama "Heroes" at 9 p.m., which earned a solid 3.9/9--near its numbers for recent episodes. It was in third place among other network shows in the time period.

At 10 p.m., NBC earned a decent 2.9/7 for its season premiere of "Medium"--but the show was third in the time period after CBS' "CSI: Miami" and ABC's new reality effort "True Beauty."

All this landed NBC in fourth place, averaging a 3.3/8 for the night. One note on the Super Bowl: The big game rose to an average audience of 98.73 million--up sharply from the preliminary figure of 95.4 million, making it the most-watched Super Bowl to date.



The Monday winner was Fox with "House" (5.5/13) and a "24" (3.7/8) pairing, which gave it a 4.6/11 average for the night.

Just a bit behind was CBS at a 4.3/10, which was strong and steady throughout the night: "Big Bang Theory" (at 4.1/10, good for second place at 8 p.m.); "How I Met Your Mother (at 4.2/10); "Two and a Half Men" (at 5.5/12); "Worst Week" (at 3.1/7); and "CSI: Miami" (at 4.4/11).

ABC was next with a 3.7/9. Its continuing highlight comes from its resurgent "The Bachelor," with a nice 3.9/10 at 8 p.m. and a 4.3/10 at 9 p.m.--a strong second-place showing to CBS' "Two and a Half Men").

CW pulled in with a 1.1/3 among 18-49 viewers for "Gossip Girl" and a 1.6/4 for 18-34 viewers--a bit lower than in previous sessions. "One Tree Hill" did a bit better than "Girl" at a 1.3/3 for 18-49 viewers and 1.8/4 for 18-34 viewers. CW had a 1.2/3 for 18-49 for the evening and a 1.7/4 for 18-34 viewers.

Univision was better than CW in both demos: a 1.9/5 for 18-49s and a 2.1/5 for 18-34 viewers.

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