• Search Engine Journal, Wednesday, February 4, 2009 2:30 PM

Talk like you mean business. Act like you've inked the deal. Identify what clients need to know. These are among the five tips Dev Basu provides on pitching and scoring contracts.

In a related link, Basu also provides advice on delivering the perfect client pitch. He reminds us people only absorb and recall about 50% of the information received, 24 hours after processing it. To help potential clients retain and process more of what you tell them about SEO, it's important to have a few key points clients can easily relate to -- among them, case studies of past/present lines and key metrics they understand.

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