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Marketers Must Listen

  • ClickZ, Thursday, February 5, 2009 4:15 PM
Seems like a no-brainer: You need to understand human behavior to drive marketing decisions. But Aaron Kahlow believes many marketers don't understand that you need to listen to hear what the customer wants. Listening doesn't always mean hearing what clients say. They may not only tell you in words, but also in actions.

You Web site is your core but you can tie in offline advertising. Your social media efforts are the differentiator. And, email and analytics go beyond the click-through and open rates. Expanding on these points, Kahlow provides advice on the best way to focus consumer attention.

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