Around the Net
Link-Building Keys
- Search Engine Watch, Monday, February 9, 2009 1:45 PM
Ron Jones provides insight on "off-page factors" vital to building links. He believes it's important to start by identifying keywords you want ranked in your Web site copy, especially in the
anchor text of your links. An key point, which some beginning SEOers overlook, is: link to the keyword or phrase you want to optimize.
Jones also steps through the process of submitting links to directories, adding a blog, writing articles and press releases, posting on social networking sites, and submitting videos. He provides links to sites such as DMOZ, which he believes is a great resource for mining other directories because it provides information by specific categories and geographic regions.
