- Scarborough: Big Overlap In Newspaper/Web Use
Online Media Daily, Erik Sass - Monday, June 18, 2007
A new study commissioned by the Newspaper National Network found a hi ...
- MySpace...The Biggest Threat to Newspapers?
Online Media Daily, Erik Sass - Monday, June 18, 2007
In addition to news aggregators like Google and Yahoo, newspapers need ...
- New York Times Faces Slump
MediaDailyNews, Erik Sass - Friday, June 15, 2007
With the release of discouraging May results, the New York Times Compa ...
- Mag Bag: MPA Finds Magazines Have Major Influence On Consumers
MediaDailyNews, Erik Sass - Friday, June 15, 2007
The Dynamic Logic online survey of 4,300 people, conducted between July a ...
- For Niche Media, Aggregation is Key
Online Media Daily, Erik Sass - Friday, June 15, 2007
Niche online advertising formats, including broadband video platforms, RSS feeds, blogs, a ...
- Lawyers' Ads Bad for Patients, Says Big Pharma
MediaDailyNews, Erik Sass - Thursday, June 14, 2007
Another kind of direct-to-consumer advertising about pharmaceuticals is coming under scrutiny--but th ...
- Harris: Newspapers Lose Ground To Online News Ease
MediaDailyNews, Erik Sass - Wednesday, June 13, 2007
Newspapers are getting a black eye. Only 39% of American adults re ...
- BBC Launches Hour-Long U.S. Newscast
MediaDailyNews, Erik Sass - Wednesday, June 13, 2007
The British are coming--again. The BBC is launching a new hour-long U. ...
- Survey Results Make A Case For Direct Mail
Marketing Daily, Erik Sass - Tuesday, June 12, 2007
[Research] Nearly three out of four respondents prefer receiving new-product announcements v ...
- TV Is Dead; Long Live TV!
MediaDailyNews, Erik Sass - Tuesday, June 12, 2007
TV advertising is increasingly unacceptable to consumers, according to a panel ...
- 2006: Good For Car Dealers, Bad For Newspapers
MediaDailyNews, Erik Sass - Tuesday, June 12, 2007
Last year ranked as the eighth-strongest year on record for new c ...
- Study: Consumers Responsive To Junk Mail
MediaDailyNews, Erik Sass - Tuesday, June 12, 2007
Consumers are more responsive to junk mail, according to a new surv ...
- McClatchy Loves A 'Parade'
MediaDailyNews, Erik Sass - Monday, June 11, 2007
The McClatchy company is adopting Parade as the Sunday magazine for a ...
- New York Times' 'T' Mag Goes Global
MediaDailyNews, Erik Sass - Monday, June 11, 2007
The International Herald Tribune will launch an international version of T, T ...
- Arbitron: Net Radio Numbers Remain Low
MediaDailyNews, Erik Sass - Monday, June 11, 2007
The world may be digital, but radio has yet to catch u ...
- Political Animal: Katz Opens Ad Shop for Pols
MediaDailyNews, Erik Sass - Friday, June 8, 2007
Katz Media Group has created a political sales and strategy unit f ...
- Mag Bag: Time Warner Exec Sees Print Future
MediaDailyNews, Erik Sass - Friday, June 8, 2007
Time Warner CEO Richard Parsons said Thursday that print magazines have t ...
- News Analysis: How Online Players Are Transforming Radio Ad Buys
MediaDailyNews, Erik Sass - Thursday, June 7, 2007
Two online giants with little experience in media sales--Google and eBay--are divi ...
- As Murdoch Makes Move, Burkle Butts In
MediaDailyNews, Erik Sass - Wednesday, June 6, 2007
Rupert Murdoch made strides in his effort to convince members of t ...
- Mobile Ad Spend To Rise Tenfold
MediaDailyNews, Erik Sass - Wednesday, June 6, 2007
Global spending on mobile advertising will reach $14.4 billion by 2011. That ...
- Si TV Launches English-Language HD, Targets Hispanics
MediaDailyNews, Erik Sass - Wednesday, June 6, 2007
Si TV is launching an English-language HD TV network to serve t ...
- Goodbye, Urban Consumer. Hello, Urban Hustler
Marketing Daily, Erik Sass - Tuesday, June 5, 2007
[Research] The new study by Alloy Media and Marketing finds this psychograph ...
- Gay Media Ad Spend Tops $223 Million
MediaDailyNews, Erik Sass - Tuesday, June 5, 2007
Ad spending in the gay and lesbian press reached $223.3 million ...
- Alloy Finds Urban Consumers Everywhere
MediaDailyNews, Erik Sass - Tuesday, June 5, 2007
The "urban consumer" is something of a misnomer, since people fitting th ...
- Analysis: Newspapers Braced For Ad Declines
MediaDailyNews, Erik Sass - Tuesday, June 5, 2007
Newspapers will continue to take hits in 2007--and there's no telling wh ...
- Mag Bag: International Living Launched
MediaDailyNews, Erik Sass - Friday, June 1, 2007
A subscription newsletter targeting people who live and travel overseas, including f ...