- new Google product: indoor maps
Show Daily, Erik Sass - Friday, December 9, 2011
Google is taking its compulsive mapping of the universe to the ne ...
- another new Google product: mobile bid-multiplying
Show Daily, Erik Sass - Friday, December 9, 2011
Reflecting the growing importance of mobile search to consumers and also ...
- 1 out of 7 financial service queries come from mobile
Show Daily, Erik Sass - Friday, December 9, 2011
15% of all search queries for financial services are made on ...
- 25%-30% of mobile advertisers are doing a good job
Show Daily, Erik Sass - Friday, December 9, 2011
Fewer than one out of three mobile advertisers is making an effecti ...
- search marketing isn't perceived as advertising
Show Daily, Erik Sass - Friday, December 9, 2011
Janel Landis Laravie, co-founder of Chacka Marketing, notes that one of t ...
- social media advertising is a research channel
Show Daily, Erik Sass - Friday, December 9, 2011
The panel and audience makes and interesting point today: social search marketing shouldn ...
- most SIS attendees have more than two devices with them
Show Daily, Erik Sass - Friday, December 9, 2011
Oh, you tech-savvy marketers. A quick poll of attendees at SIS fin ...
- is there transparency in search syndication right now?
Show Daily, Erik Sass - Friday, December 9, 2011
"No," says Micah Nyatsambo, director of emerging technology for Media Contacts. Howev ...
- 40% of Yahoo's Search Alliance Network clicks come from syndicated
Show Daily, Erik Sass - Friday, December 9, 2011
40% of Yahoo's Search Alliance clicks come from syndicated search, according ...
- mobile search is 15%-20% of search volume
Show Daily, Erik Sass - Friday, December 9, 2011
More confirmation that mobile search currently represents about 15%-20% of total sear ...
- crushing bad actors
Show Daily, Erik Sass - Friday, December 9, 2011
Yahoo and Microsoft both try to catch bad actors in search marketi ...
- Russian Secret Police Asked Social Network to Block Protests
The Social Graf, Erik Sass - Friday, December 9, 2011
While the debate over social media's utility as a political organizing to ...
- J.C. Penney Takes Stake in Martha Stewart Living Omnimedia
MediaDailyNews, Erik Sass - Wednesday, December 7, 2011
J.C. Penney is buying a stake in Martha Stewart Living Omnimedia, whi ...
- GateHouse Media Launches Private Exchange
MediaDailyNews, Erik Sass - Wednesday, December 7, 2011
The group of publishers launching private online ad exchanges is getting bigge ...
- cloud computing, social gaming on the rise
Show Daily, Erik Sass - Thursday, December 8, 2011
Half of American and European CIOs plan to implement some kind ...
- cracks in the TV ad temple
Show Daily, Erik Sass - Thursday, December 8, 2011
TV's long dominance of ad spending may finally be facing a serio ...
- the audience bites back
Show Daily, Erik Sass - Thursday, December 8, 2011
The audience isn't shy at the Search Insider Summit this year: t ...
- the audience bites back some more
Show Daily, Erik Sass - Thursday, December 8, 2011
A feisty audience at the Search Insider Summit. During the panel ...
- women are leading mobile adoption
Show Daily, Erik Sass - Thursday, December 8, 2011
BabyCenter has to do so some education on mobile marketing for i ...
- social media ROI is hard to define
Show Daily, Erik Sass - Thursday, December 8, 2011
Social media ROI can be wide-ranging and variable, according to Nate Rigg ...
- social media ROI is hard to define
Show Daily, Erik Sass - Thursday, December 8, 2011
Social media ROI can be wide-ranging and variable, according to Nate Rigg ...
- what 2012 holds
Show Daily, Erik Sass - Thursday, December 8, 2011
Craig Berdie, search marketing manager for interactive marketing for 3M corporate marketing, ...
- search and social measurement is merging
Show Daily, Erik Sass - Thursday, December 8, 2011
Search marketers should identify both primary and secondary measurement goals, according ...
- favorite quotes of the morning
Show Daily, Erik Sass - Thursday, December 8, 2011
from panelists on George Michie's panel discussion of measuring value of paid search: "I ...
- Russ Mann is excited about audience targeting
Show Daily, Erik Sass - Thursday, December 8, 2011
Bing and Yahoo are enabling search marketers to target audiences (and "personas ...
- Young Adults in India Think Social Media Can Change the World
The Social Graf, Erik Sass - Thursday, December 8, 2011
While there are plenty of skeptics who've questioned social media's capabilities ...
- Meredith Taps Microsoft 2D Tags As Standard
MediaDailyNews, Erik Sass - Tuesday, December 6, 2011
With advertisers expressing growing interest in mobile 2D bar codes, women's intere ...
- Mobile Marketing Ready To Rocket
Online Media Daily, Erik Sass - Tuesday, December 6, 2011
Mobile marketing is poised for dramatic growth in 2012, according to ...
- Social Media ROI Remains a High Priority for Marketers
The Social Graf, Erik Sass - Wednesday, December 7, 2011
Coming to grips with the return-on-investment from social media marketing is ...
- Salvage Heads Digital Sales For CBS Radio
MediaDailyNews, Erik Sass - Monday, December 5, 2011
CBS Radio has appointed Neil Salvage as its head of digital sal ...