- 'The Daily' Lays Off One-Third Of Staff
Online Media Daily, Erik Sass - Tuesday, July 31, 2012
Being a digital-only publication isn't saving News Corp.'s tablet-inspired newspaper, The Dail ...
- Dial Down: Beasley Revenues Dip
MediaDailyNews, Erik Sass - Monday, July 30, 2012
Beasley Broadcast Group, which owns eight radio stations in the South a ...
- Most Facebook Ad Clicks Come From Bots, Start-Up Claims
The Social Graf, Erik Sass - Tuesday, July 31, 2012
Boy, it just hasn't been Facebook's summer: a high-profile dumping by Gener ...
- McClatchy Ad Revs Drop Nearly 5%
MediaDailyNews, Erik Sass - Friday, July 27, 2012
McClatchy Co., which publishes newspapers including the 'Miami Herald,' 'Sacramento Bee,' a ...
- GPS Fails at Olympics, Twitter Blamed
The Social Graf, Erik Sass - Monday, July 30, 2012
The [International Olympic Committee] says social media users helped cause problems f ...
- Magink Patents For Sale
Digital Outsider, Erik Sass - Friday, July 27, 2012
Magink Display Technologies, an Israeli company that was an early pioneer ...
- NYTCO Revs Edge Up
MediaDailyNews, Erik Sass - Thursday, July 26, 2012
For the first time in years, the New York Times Co. h ...
- Mag Bag: Ranking Magazines' Digital Efforts
MediaDailyNews, Erik Sass - Thursday, July 26, 2012
L2, which bills itself as a "think tank for digital innovation," h ...
- Timber! Facebook Stock Topples Over
The Social Graf, Erik Sass - Friday, July 27, 2012
Investors are sharing their feelings about Facebook following the company's first quarter ...
- Salem Joins iHeartRadio
MediaDailyNews, Erik Sass - Wednesday, July 25, 2012
The threat of competition from new online audio services like Pandora ...
- programmatic buying benefited Kellogg
Show Daily, Erik Sass - Thursday, July 26, 2012
Every dollar that Kellogg took out of traditional direct-to-publisher and ad networ ...
- "the greatest media plan cannot make up for lousy creative"
Show Daily, Erik Sass - Thursday, July 26, 2012
Efficiency and cost savings from programmatic buying are all well and goo ...
- keeping Kellogg brands safe
Show Daily, Erik Sass - Thursday, July 26, 2012
To address concerns among its brand marketers -- e.g., that online a ...
- programmatic buying yields big increase in on-target impressions
Show Daily, Erik Sass - Thursday, July 26, 2012
In the first three campaigns Kellogg ran with a programmatic partner, t ...
- TV will shift to programmatic buying?
Show Daily, Erik Sass - Thursday, July 26, 2012
"Television will get swallowed up by this space," according to Bob Arnol ...
- programmatic buying can help shift dollars to digital
Show Daily, Erik Sass - Thursday, July 26, 2012
the simple availability of programmatic buying can help persuade marketers to shi ...
- boy people hate fax machines
Show Daily, Erik Sass - Thursday, July 26, 2012
Whenever people are trying to illustrate how behind-the-times media buying remains, th ...
- vertical exchanges will merge into broader exchanges
Show Daily, Erik Sass - Thursday, July 26, 2012
Noting that you don't have to go to an "automotive stock exchang ...
- the last step: incorporating actual sales data
Show Daily, Erik Sass - Thursday, July 26, 2012
Advertisers will begin feeding data on actual product sales back into ...
- you know who's never going to wear Google glasses?
Show Daily, Erik Sass - Thursday, July 26, 2012
This guy. Yes, it's a cool idea, but enough is enough. Th ...
- Jobs Filled via Social Connections Tend to Be Higher-Paid
The Social Graf, Erik Sass - Friday, July 27, 2012
Social networks can offer up career opportunities, but your chances of switchi ...
- Harman Family Nixes Further 'Newsweek' Investment
MediaDailyNews, Erik Sass - Tuesday, July 24, 2012
The family of the late Sidney Harman is no longer contributing mon ...
- a place for agencies in the world of data
Show Daily, Erik Sass - Wednesday, July 25, 2012
Agency folks who worry about getting left out of the new wor ...
- an interesting prediction from Gartner
Show Daily, Erik Sass - Wednesday, July 25, 2012
The rise of big data is changing the balance of power with ...
- digital lags in automation?
Show Daily, Erik Sass - Wednesday, July 25, 2012
J.T. Batson, chief strategy officer for Mediaocean, made this interesting (and surprisin ...
- do we need ratings for online data?
Show Daily, Erik Sass - Wednesday, July 25, 2012
The online ad industry may need some kind of ratings system f ...
- award for best hair at OMMA Data goes to...
Show Daily, Erik Sass - Wednesday, July 25, 2012
award for best hair at OMMA Data goes to... ...
- from frustration to Nirvana
Show Daily, Erik Sass - Wednesday, July 25, 2012
a mystical ascension at OMMA ...
- "if you can only tell which 50% works, you're fired"
Show Daily, Erik Sass - Wednesday, July 25, 2012
Things done changed. ...
- "you have to tolerate failure"
Show Daily, Erik Sass - Wednesday, July 25, 2012
A plea for experimentation at OMMA ...