- Study: Sports Media Usage Patterns Changing, Almost As Many Follow Olympics Online As In Print
Online Media Daily, Gavin O'Malley - Tuesday, February 23, 2010
From the Super Bowl to the NBA All-Star game and the Wint ...
- The Three Video Impression Amigos
Show Daily, Gavin O'Malley - Wednesday, February 24, 2010
Just so we’re clear, there are three distinct forms of video impressio ...
- RGA: Mobile Measurement "Icky"
Show Daily, Gavin O'Malley - Wednesday, February 24, 2010
“Icky†is how Luane Kohnke, SVP and Managing Director of Analytics &am ...
- Web Measurers Get D-
Show Daily, Gavin O'Malley - Wednesday, February 24, 2010
The industry has yet to realize the promise of a fantastically measurab ...
- Awkward Social Measurement
Show Daily, Gavin O'Malley - Wednesday, February 24, 2010
How are companies continuing to fumble their approach to social media measuremen ...
- Sizing Up Impressions
Show Daily, Gavin O'Malley - Wednesday, February 24, 2010
An impression is not an impression is not an impression. That’s perha ...
- MRM Improving On "Engagement Score"
Show Daily, Gavin O'Malley - Wednesday, February 24, 2010
MRM is working on what Mayar calls “a big project†to impro ...
- "Good Fuss"
Show Daily, Gavin O'Malley - Wednesday, February 24, 2010
There’s a lot of fuss around analytics and accountability, says Vipin Maya ...
- PointRoll: "Make Data Your Bitch"
Show Daily, Gavin O'Malley - Wednesday, February 24, 2010
Locking down the award for best soundbite of the day, Pointroll ju ...
- Vote For Your Favorite Platform
Show Daily, Gavin O'Malley - Wednesday, February 24, 2010
Content delivery company Akamai is presently taking votes on which platform(s) i ...
- Comcast Interactive Media Taps Auditude For Video Ad-Serving
Online Media Daily, Gavin O'Malley - Monday, February 22, 2010
Hoping to target online audiences more effectively, Comcast Interactive Media has tapp ...
- Social Studies: Study Reports Students Access An Average Of 14.3 Screens, Have Potential To Reach 671
Online Media Daily, Gavin O'Malley - Monday, February 22, 2010
How does the average college kid's social sphere equate to contacts acro ...
- The Debate Over 'Farm-Raised' Content
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 22, 2010
If Google News' aggregated vision for news consumption unsettled publishers, then wh ...
- Google Combines Display Ad Manager, DART
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 22, 2010
Google has upgraded its ad serving platforms for publishers by combining i ...
- MySpace 'Discovers' New Strategy
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 22, 2010
All in an effort to distinguish itself from Facebook, MySpace has co ...
- iTunes Tests Show Pricing
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 22, 2010
Hoping to spur the sale of digital content, Apple is experimenting wi ...
- Lead Gen Firm Reply Eyes IPO
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 22, 2010
Reply.com, a provider of online business leads, would like very much ...
- Rubicon Declares Ad Server Dead, Brings On Allen & Company
Online Media Daily, Gavin O'Malley - Friday, February 19, 2010
Eyeing big money and grand ambitions, ad technology firm The Rubicon Proje ...
- Jobs Getting The Lash For Flash Comments
Around the Net In Online Marketing, Gavin O'Malley - Friday, February 19, 2010
It looks like Steven Jobs messed with the wrong Web animation softwar ...
- Cities Wait For Google Wireless
Around the Net In Online Marketing, Gavin O'Malley - Friday, February 19, 2010
Sorry, New York! San Francisco's SFWeekly.com seems to believe that its fa ...
- PleaseRobMe.com -- Wise Or Witless
Around the Net In Online Marketing, Gavin O'Malley - Friday, February 19, 2010
Dutch website PleaseRobMe.com is getting some bad press for publishing a stre ...
- Is Facebook Really Faster?
Around the Net In Online Marketing, Gavin O'Malley - Friday, February 19, 2010
Facebook is claiming that it recently managed to make the site t ...
- Developers Call Apple App Tyrant, Mourn Wobble iBoobs
Around the Net In Online Marketing, Gavin O'Malley - Friday, February 19, 2010
At the expense of popular Web app Wobble iBoobs, Apple has reported ...
- Hulu Won't Hit iPad Without Fee
Around the Net In Online Marketing, Gavin O'Malley - Friday, February 19, 2010
Hulu's three owners -- NBC Universal, News Corp. and Disney -- wa ...
- Google Adds Salzman To Exec Team Overseeing Display
Online Media Daily, Gavin O'Malley - Thursday, February 18, 2010
Centralizing its display ad sales efforts, Google on Thursday tapped DoubleClick veter ...
- VideoEgg CMO Young Takes Prexxi Role
Online Media Daily, Gavin O'Malley - Thursday, February 18, 2010
As part of a broader management shift, VideoEgg has promoted its chi ...
- Google Gobbles reMail, But To Convert Or Kill?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, February 18, 2010
On Tuesday, Google CEO Eric Schmidt called mobile priority No. 1. Putti ...
- Report: Apple Keeping E-Book Prices In Check
Around the Net In Online Marketing, Gavin O'Malley - Thursday, February 18, 2010
Based on ongoing negotiations between Apple and book publishers, the price ...
- Cyber Crime Out Of Control
Around the Net In Online Marketing, Gavin O'Malley - Thursday, February 18, 2010
Further rankling the online ecosystem, hackers in Europe and China effectively bro ...
- MicroHoo Search Deal Gets Green Light
Around the Net In Online Marketing, Gavin O'Malley - Thursday, February 18, 2010
Microsoft and Yahoo are finally being allowed to continue with the 10-ye ...