- Carving Pumpkins Online Spurs Viral Marketing
Research Brief, Jack Loechner - Monday, October 31, 2005
Nielsen//NetRatings reported that the first week in October is the busiest ti ...
- Music Sites, Viewer Demographics and Ad Technology
Research Brief, Jack Loechner - Friday, October 28, 2005
A deeper drill-down into music sites, demographics, ad types, sizes and deli ...
- New Customers Major Objective of Direct Marketers
Research Brief, Jack Loechner - Thursday, October 27, 2005
According to a white paper by the Winterberry Group, and a summa ...
- Speak to Young Consumers in Their Medium
Research Brief, Jack Loechner - Wednesday, October 26, 2005
In a recent release from Forrester, compiling information from several reports a ...
- Higher Gas Prices and Contributions Hurting Retailers, Except Online
Research Brief, Jack Loechner - Tuesday, October 25, 2005
The recent ShopperScape survey, from Retail Forward Inc., reports that a fif ...
- Another View of Local Online Advertising
Research Brief, Jack Loechner - Monday, October 24, 2005
As a follow on to last week's reports about local newspapers onlin ...
- TV's Turned On Eight Hours a Day; Average Person Watches Four and a Half Hours
Research Brief, Jack Loechner - Friday, October 21, 2005
Nielsen Media Research reported that the average American home watched more televisi ...
- Four Out of Five Online Holiday Shoppers Want Free Shipping
Research Brief, Jack Loechner - Thursday, October 20, 2005
According to results of the 2005 Shop.org/BizRate Research Online Holiday Mood Stud ...
- Hispanic College Grads Outpacing Hispanic Adult Population Growth
Research Brief, Jack Loechner - Wednesday, October 19, 2005
In the metropolitan markets surveyed by The Media Audit From 2002 ...
- Local Online Advertising A Hard Sell
Research Brief, Jack Loechner - Sunday, October 16, 2005
Right on the heels of a recent Brief indicating that local ne ...
- Hometown News Holds Online Newspaper Readers
Research Brief, Jack Loechner - Monday, October 17, 2005
A new report from Nielsen//NetRatings and eMarketer indicates that that readers ...
- Online Personals Destinations, Demographics, Advertisers and Ad Types
Research Brief, Jack Loechner - Friday, October 14, 2005
A deeper look behind the Online Personals destinations including demographics, advertisers, ...
- Half of VoIP Users Drop Landlines
Research Brief, Jack Loechner - Thursday, October 13, 2005
Telephia recently reported that Internet-based telephone service (or Internet telephony) is replaci ...
- Media News En Espanol Most Popular for Almost Three Quarters of Hispanics
Research Brief, Jack Loechner - Tuesday, October 11, 2005
Hoy, a leading Spanish-language newspaper, recently released the multi-market Hoy Media Consumpti ...
- Young Adult Parties and Pumpkin Carving Lead a $3 Billion Halloween Holiday
Research Brief, Jack Loechner - Monday, October 10, 2005
The NRF 2005 Halloween Consumer Intentions and Actions Survey, conducted by BIGresearc ...
- Health, Fitness & Nutrition Sites, User Demographics, Advertisers and Ad Technology
Research Brief, Jack Loechner - Friday, October 7, 2005
A deeper look at Health, Fitness & Nutrition Sites including advertisers a ...
- Small Business Feels Stronger With Web Site
Research Brief, Jack Loechner - Thursday, October 6, 2005
The impending release of the Interland Summer 2005 Business Barometer, a measu ...
- Music More Popular Than Games for the US Mobile Market
Research Brief, Jack Loechner - Wednesday, October 5, 2005
According to a recent report from In-Stat, mobile music service, either ...
- Losing Weight Is Only One Fourth of the Battle
Research Brief, Jack Loechner - Tuesday, October 4, 2005
Ipsos Public Affairs recently conducted a survey of American adults that reveal ...
- Get A Life: Spend It With Media
Research Brief, Jack Loechner - Monday, October 3, 2005
The Middletown Media Studies, from Ball State University, catalogues daily interactions wi ...
- Behind the Numbers: Rev Up the Search Engine
OMMA Magazine, Jack Loechner - Monday, October 31, 2005
Internet search engines have become an essential part of American life. ...