- Surprise! Consumers Looking For Value and Discount Stores for the Holidays
Research Brief, Jack Loechner - Friday, October 31, 2008
According to Deloitte's 23rd Annual Holiday Survey of retail spending and trend ...
- Mobile Usage
Research Brief, Jack Loechner - Thursday, October 30, 2008
According to Azuki Systems, Inc., the results of its first annual U. ...
- The Changing Face of the Press Release
Research Brief, Jack Loechner - Wednesday, October 29, 2008
According to the Executive Summary of a study conducted by Fellows ...
- Print Yellow Page Users Take Action
Research Brief, Jack Loechner - Tuesday, October 28, 2008
According to new research by Knowledge Networks on behalf of the Associati ...
- Analyze This! Branded Candidates
Research Brief, Jack Loechner - Monday, October 27, 2008
According to the 2008 Presidential ImagePower Survey by Landor Associates and Pen ...
- Online Power Moms Provide Frequent Parenting Advice
Research Brief, Jack Loechner - Friday, October 24, 2008
Nielsen Online reports that (Power Moms) women online ages 25-54 with ...
- Engaged Online Viewers Receptive to Advertising
Research Brief, Jack Loechner - Thursday, October 23, 2008
According to a new study "Watching The Web: How Online Video Engag ...
- Product Placement, Sampling, and Word-of-Mouth Collectively Influence Consumer Purchases
Research Brief, Jack Loechner - Wednesday, October 22, 2008
According to BIGresearch's Simultaneous Media Survey (SIMM12), the effectiveness of product placemen ...
- Online Ad Price Decline Drives Need for Accountability and Measurability
Research Brief, Jack Loechner - Tuesday, October 21, 2008
According to the PubMatic AdPrice Index for Q3 2008, online ad pric ...
- Magazine Ad Revenues Down
Research Brief, Jack Loechner - Monday, October 20, 2008
According to the Publishers Information Bureau (PIB), total magazine rate-card-reported advertising reven ...
- Holiday Spending Down Some; 1/3 Start Shopping Before Thanksgiving; Halloween For Revelers
Research Brief, Jack Loechner - Friday, October 17, 2008
Though holiday sales this year have been reported to be the weake ...
- Digital Ad Spend Up At The Expense of Traditional
Research Brief, Jack Loechner - Thursday, October 16, 2008
According to a new Epsilon CMO Survey, Chief Marketing Officers at ma ...
- Cause Related Marketing Influences Sales
Research Brief, Jack Loechner - Wednesday, October 15, 2008
The 2008 Cone/Duke University Behavioral Cause Study, released recently by Cone a ...
- Urban and Spanish-Language Stations Dominate Major Radio Markets
Research Brief, Jack Loechner - Tuesday, October 14, 2008
According to Arbitron's September Portable People Meter (PPM) radio ratings, African America ...
- Personal Information Online Disturbs Consumers
Research Brief, Jack Loechner - Monday, October 13, 2008
A poll recently released by the Consumer Reports National Research Center sho ...
- Holiday Giftcard Giving To Shift To Necessities
Research Brief, Jack Loechner - Friday, October 10, 2008
According to Archstone Consulting, results of its 2008 Holiday Gift Card Surv ...
- Consumers Want to Interact With Companies on Social Media
Research Brief, Jack Loechner - Thursday, October 9, 2008
According to the findings of the 2008 Cone Business in Social Med ...
- Media Buyers Will Watch Online and TV For Most Campaigns
Research Brief, Jack Loechner - Wednesday, October 8, 2008
According to eMarketer's recent prognosis for online video advertising, the market wi ...
- Buy Online. Pickup Instore
Research Brief, Jack Loechner - Tuesday, October 7, 2008
According to the e-tailing group's recent Cross-Channel Shopping Study, "buy online f ...
- Business Travel Spending A Mixed Bag
Research Brief, Jack Loechner - Monday, October 6, 2008
According to a new business travel survey conducted by the Association ...
- Despite Electronics, Most Girls 2-14 Stick With Traditional Toys
Research Brief, Jack Loechner - Friday, October 3, 2008
According to a new report from The NPD Group, girls age t ...
- Over-Content Ads Becoming More Acceptable
Research Brief, Jack Loechner - Thursday, October 2, 2008
Comments on a part of the Dynamic Logic AdReaction 5 Study, releas ...
- DVR Ownership Increases, But Recordings Not Priority Viewing
Research Brief, Jack Loechner - Wednesday, October 1, 2008
New consumer research, from Leichtman Research Group, reports that 27% of ...