- Brand Search Doesn't Always Hit the Mark
Research Brief, Jack Loechner - Friday, November 28, 2008
A new analysis by Hitwise, reviewing the 30 leading e-commerce brands ...
- Media and Entertainment Going Digitally Mobile
Research Brief, Jack Loechner - Thursday, November 27, 2008
IBM's second global online survey of consumer digital media and entertainment habit ...
- Blogs And Mainstream Media Intersect
Research Brief, Jack Loechner - Wednesday, November 26, 2008
According to Technorati's State of the Blogosphere 2008 report, the majority ...
- Click-Through Plus View-Through Completes ROI Measurement
Research Brief, Jack Loechner - Tuesday, November 25, 2008
Evan Neufeld, comScore vice president of advertising solutions, says though "With onli ...
- Millennial Journalists Leading New Media Usage
Research Brief, Jack Loechner - Monday, November 24, 2008
While journalists across all age groups and beat assignments are rapidly adopti ...
- Incentive Travel Hurting But Merchandise Programs Filling In
Research Brief, Jack Loechner - Friday, November 21, 2008
The findings of the 2008 Incentive Travel IQ Report indicate that t ...
- Financial Security An Elusive Concept
Research Brief, Jack Loechner - Thursday, November 20, 2008
A study from the American Savings Education Council (ASEC) and AARP sho ...
- Retailers Make Online Shopping More Attractive For Christmas
Research Brief, Jack Loechner - Wednesday, November 19, 2008
According to results of the 2008 eHoliday Study from Shop.org, 56.1% ...
- You Can Lead a Shopper To The Mall, But...
Research Brief, Jack Loechner - Tuesday, November 18, 2008
According to Shoppertrak's Mall National Retail Traffic Index (NRTI) measure, enclosed ma ...
- Green Piece
Research Brief, Jack Loechner - Monday, November 17, 2008
According to a recent Yahoo! Green study, 77% of consumers describe themselv ...
- Online Broadcast Media Drilldown
Research Brief, Jack Loechner - Friday, November 14, 2008
A deeper look at top advertisers in the Online TV and Rad ...
- Moms Shape New Culture by Cutting Back
Research Brief, Jack Loechner - Thursday, November 13, 2008
According to a recent report by the allen & gerritsen (a&g) audien ...
- Marketing Execs Want More Creative Risk
Research Brief, Jack Loechner - Wednesday, November 12, 2008
According to a study from The Creative Group, 65% of marketing executiv ...
- Less Spending, More Coupons, This Holiday Season
Research Brief, Jack Loechner - Tuesday, November 11, 2008
According to a Harris Interactive survey for RetailMeNot.com, 45% of US onli ...
- 10/20 Snapshot of Media Plans & Budgets For 2009
Research Brief, Jack Loechner - Monday, November 10, 2008
At the "Masters of Marketing" Conference by the Association of National Advertise ...
- Youth Is Not An Age
Research Brief, Jack Loechner - Friday, November 7, 2008
According to the "Golden Age of Youth" study from Viacom Brand Solutio ...
- The Fractured Web Community Impacts Marketing Focus
Research Brief, Jack Loechner - Thursday, November 6, 2008
About 80% of the user generated content on the web, including commen ...
- Digital Out-Of-Home Continues On Double Digit Growth Track
Research Brief, Jack Loechner - Wednesday, November 5, 2008
The new PQ Media study: Digital Out-of-Home Media Forecast, 2008-2012, reports th ...
- Subsets Of A Digital Age
Research Brief, Jack Loechner - Tuesday, November 4, 2008
ExactTarget's 2008 Channel Preference Survey of 1,500 internet users ages 15 ...
- Record Audiences to Newspaper Web Sites
Research Brief, Jack Loechner - Monday, November 3, 2008
According to a custom analysis by Nielsen Online for the Newspaper Associati ...