- If Your Target Audience is Teen Holiday Shoppers...
Research Brief, Jack Loechner - Tuesday, November 30, 2010
According to a timely AMP Insights Holiday Shopping Behavior survey looking ...
- Automotive Gaining on Communications For Top Radio Ad Category
Research Brief, Jack Loechner - Monday, November 29, 2010
Building on strong first and second quarters, Radio continued its upward trajecto ...
- Cutting Back and Going Generic
Research Brief, Jack Loechner - Friday, November 26, 2010
The results of a recent The Harris Poll of 3,084 adults survey ...
- Clicks Are Just A Part Of The Picture
Research Brief, Jack Loechner - Thursday, November 25, 2010
One of online marketers' simplest metrics to keep track of, the clickthrou ...
- Mobile Advertising To Hit $1 Billion in 2011
Research Brief, Jack Loechner - Wednesday, November 24, 2010
A whitepaper from Smaato, utilizing consumer research for mobileSQUARED by Lightspeed Researc ...
- That's Entertainment; The Hispanic Expectation of Online Advertising
Research Brief, Jack Loechner - Tuesday, November 23, 2010
Findings presented by comScore chief research officer Josh Chasin, "A Closer Lo ...
- Consumers Find An Additional $75 To Spend on Christmas This Year
Research Brief, Jack Loechner - Monday, November 22, 2010
According to a Gallup poll conducted in November, in which respondents we ...
- Display Ad Impressions Climb
Research Brief, Jack Loechner - Friday, November 19, 2010
According to an overview of the U.S. online display advertising market f ...
- Trust Is A Must
Research Brief, Jack Loechner - Thursday, November 18, 2010
If advertising is created to sell a product, service or even ...
- Online Video Advertising Takes The Lead
Research Brief, Jack Loechner - Wednesday, November 17, 2010
According to the results of its inaugural survey of leading U.S.-based onli ...
- Mobile Couponers
Research Brief, Jack Loechner - Tuesday, November 16, 2010
According to a new study from IHL Group, reported by Marketing Chart ...
- What's Cookin'
Research Brief, Jack Loechner - Monday, November 15, 2010
A unique segment of active online users within the ranks of ho ...
- Holiday Campaigns In Full Swing
Research Brief, Jack Loechner - Friday, November 12, 2010
According to Chad White, research director at Responsys and author of t ...
- Five Kinds of Retailers Spreading CPG Sales Around
Research Brief, Jack Loechner - Thursday, November 11, 2010
Todd Hale, Senior Vice President, Consumer & Shopper Insights, and Dan Brad ...
- Brand Values Impacted Significantly by Blended Online Ad Channels
Research Brief, Jack Loechner - Wednesday, November 10, 2010
iProspect, in conjunction with comScore, conducted a 2010 study to uncover t ...
- A Loyal Follower Is Hard To Find (And Keep)
Research Brief, Jack Loechner - Tuesday, November 9, 2010
According to the 2010 Cone Consumer New Media Study, loyal followers c ...
- Roving Eyes
Research Brief, Jack Loechner - Monday, November 8, 2010
According to a new study by The Online Publishers Association, partnered wi ...
- Pessimism Abounds
Research Brief, Jack Loechner - Friday, November 5, 2010
According to the third quarter Nielsen Global Consumer Confidence Index consumers fi ...
- Mobile Web For Media and Entertainment, Apps For Social Media and Music
Research Brief, Jack Loechner - Thursday, November 4, 2010
According to the results of the first quantitative mobile consumer study ...
- Just Around the Corner
Research Brief, Jack Loechner - Wednesday, November 3, 2010
According to a compilation and analysis of current studies, Mintel predicts ni ...
- Promotions Are Coming, Promotions Are Coming!
Research Brief, Jack Loechner - Tuesday, November 2, 2010
According to results of Shop.org's eHoliday Study conducted by BIGresearch, 84.8% ...
- Women Spread The Word
Research Brief, Jack Loechner - Monday, November 1, 2010
According to a new study of 2,000 women, Harbinger, with Ipsos, fou ...