- Bifurcation: Consumer Confidence Down; Affluent Households Spending
Research Brief, Jack Loechner - Friday, November 18, 2011
According to third quarter global online consumer confidence findings from Nielsen, consume ...
- 70% of Online Video Ad Viewers Visit Site or Buy
Research Brief, Jack Loechner - Thursday, November 17, 2011
According to a Burst Media survey of online U.S. adults aged ...
- Print Goes Mobile
Research Brief, Jack Loechner - Wednesday, November 16, 2011
According to a survey published by the Audit Bureau of Circulations. 8 ...
- The Power of Radio
Research Brief, Jack Loechner - Tuesday, November 15, 2011
According to a study by Ipsos OTX MediaCT in partnership with Ka ...
- To Catch A Young Voter: Friend 'em
Research Brief, Jack Loechner - Monday, November 14, 2011
According to a new study from Scarborough Research, Young Voters (American adul ...
- Weekly Sweeps... Snippets For Your VFOGI
Research Brief, Jack Loechner - Friday, November 11, 2011
1. Cash-Strapped Consumers Shift Brands 2. In Sickness and In Health ...
- Count On Mom Bloggers For Social and Environmental Support, And Votes
Research Brief, Jack Loechner - Thursday, November 10, 2011
According to a new study from Scarborough Research, Mom Bloggers' social a ...
- Surprise! Men Are Social Shoppers
Research Brief, Jack Loechner - Wednesday, November 9, 2011
Performics unveiled its 2011 Social Shopping Study, conducted by ROI Research, whi ...
- Tablet News Readers Significant, But Only a Harbinger...
Research Brief, Jack Loechner - Tuesday, November 8, 2011
According to a study conducted by the Pew Research Center's Project f ...
- VOC Going To Waste
Research Brief, Jack Loechner - Monday, November 7, 2011
A new study by MarketTools, Inc., shows that, although 34% of t ...
- Consumers Willing To Share Data, But At A Price
Research Brief, Jack Loechner - Friday, November 4, 2011
According to a new study by McCan Truth Central, consumers are concern ...
- Smartphone Plus Tablet Ownership Boosts Mobile Spending
Research Brief, Jack Loechner - Thursday, November 3, 2011
Recent findings from a survey of U.S. smartphone and tablet owners, ...
- Remove Barriers To DVA For Advertisers and Planners
Research Brief, Jack Loechner - Wednesday, November 2, 2011
A recent study conducted for Casale Media, by Advertiser Perceptions, found th ...
- Dynamic New Model Needed To Optimize Ad Role In Social Media
Research Brief, Jack Loechner - Tuesday, November 1, 2011
According to new Booz & Company research, "Campaigns to Capabilities: Social Med ...
- Rich Media On Mobile Ads Bumps CTR Significantly
Research Brief, Jack Loechner - Monday, October 31, 2011
According to Jumptap, in its MobileSTAT Report for the month of Septembe ...
- Social Media: Talk-A-Little, Pick-a-Little...
Research Brief, Jack Loechner - Friday, October 28, 2011
A recent analysis by NM Incite and Nielsen shows how social med ...
- Web Influences Trillion Dollar Retail Sales
Research Brief, Jack Loechner - Thursday, October 27, 2011
New research from GroupM Search, with research partner Kantar Media Compete, revea ...
- Collateral Material Critical To B2B Technology Purchase
Research Brief, Jack Loechner - Wednesday, October 26, 2011
According to a new study and analysis by Eccolo Media, with Glob ...
- Measuring Social Media Success
Research Brief, Jack Loechner - Tuesday, October 25, 2011
In a just released white paper from Covario, reporting on the Facebo ...
- Holiday Shopping Plans Include Deals, Coupons and Discounts
Research Brief, Jack Loechner - Monday, October 24, 2011
According to the National Retail Federation's 2011 Holiday Consumer Intentions and Actio ...
- Anybody Listening?
Research Brief, Jack Loechner - Friday, October 21, 2011
Arbitron announced highlights from its September 2011 National Radio Listening Report th ...
- 90% of TV Viewing Live Even With DVRs in 44% of Households
Research Brief, Jack Loechner - Thursday, October 20, 2011
According to new consumer research from Leichtman Research Group, about 44% ...
- The Power of Social Marketing Grabbing Marketers
Research Brief, Jack Loechner - Wednesday, October 19, 2011
According to the 2011 Chief Marketer Social Marketing Survey, 73% of responden ...
- Global Consumers Want More Corporate Responsibility
Research Brief, Jack Loechner - Tuesday, October 18, 2011
According to the 2011 Cone/Echo Global CR Opportunity Study, ten thousand consume ...
- Ups'nDowns of U.S. Ad Forecast
Research Brief, Jack Loechner - Monday, October 17, 2011
According to the updated US Media Owners Advertising Revenue Forecast from MagnaGloba ...
- Retail Digital Search Spending Healthy
Research Brief, Jack Loechner - Monday, October 17, 2011
According to a recent release from IgnitionOne, online advertising saw strong spe ...
- Search Me?
Research Brief, Jack Loechner - Thursday, October 13, 2011
According to proprietary research conducted by About.com in collaboration with Latitude, use ...
- Website Is Key To B2B Sales Leads
Research Brief, Jack Loechner - Wednesday, October 12, 2011
According to a 2011 National Marketing and Sales Study recently released ...
- Older and Wiser: Mature Customers' Needs
Research Brief, Jack Loechner - Wednesday, October 12, 2011
According to A.T. Kearney's Global Maturing Consumer study, falling birthrates and increasi ...
- Local Information Media Preferences
Research Brief, Jack Loechner - Tuesday, October 11, 2011
According to a survey by the Pew Research Center's Project for Excellen ...