- BBB Begins Monitoring Political Ads For Voters, Finds Most Don't Use Icons
Marketing Politics Weekly, Joe Mandese - Wednesday, February 26, 2020
Digital platforms such as Facebook may be opting to take no positi ...
- South Carolina Debate Slides 17% From New Hampshire
Marketing Politics Weekly, Joe Mandese - Wednesday, February 26, 2020
CBS' telecast of the Democratic debate in Charleston, SC on Tuesday nig ...
- From Oddsmakers To AI, The Democratic Race Is Still Anyone's Guess
Red, White & Blog, Joe Mandese - Tuesday, February 25, 2020
In recent months, I've begun to receive a variety of predictive analys ...
- Marketer 'Optimism' Rebounding: Climbs From Six Months, Year Ago
Research Intelligencer, Joe Mandese - Wednesday, February 26, 2020
Marketer confidence in the U.S. economy climbed significantly in February from t ...
- Think Global, Spend Local: Domestic Share Of Marketing Budgets Continues To Rise
Research Intelligencer, Joe Mandese - Wednesday, February 26, 2020
The percentage of marketing budgets spent on domestic markets continues to ...
- Digital Agency Native Jason Heller Leaves McKinsey For 'Message Machine' Persado
MediaDailyNews, Joe Mandese - Tuesday, February 25, 2020
Heller has joined AI-powered ad optimization firm Persado as president, and sa ...
- Ascential Invests $10M In Startup Media-Buying Processor Hudson MX
MediaDailyNews, Joe Mandese - Monday, February 24, 2020
Ascential PLC, a B2B media holding company best known for operating t ...
- The Target Is The Message: Trade Desk Uses Consumer Buys To Reach Ad Execs
MediaDailyNews, Joe Mandese - Tuesday, February 25, 2020
In a rare use of consumer media to reach a highly target ...
- Digital Ad Impression Quality Dips In Q4
Research Intelligencer, Joe Mandese - Tuesday, February 25, 2020
After trending downward throughout 2019, so-called "problematic" ad impressions spiked again ...
- Agency M&A Market Stalls: 2019 Was Half What It Was Just A Couple Years Ago
MediaDailyNews, Joe Mandese - Monday, February 24, 2020
Madison Avenue's acquisitions marketplace has slowed down dramatically over the past f ...
- IAB: Programmatic Now 85% Of All U.S. Digital Advertising
MediaDailyNews, Joe Mandese - Monday, February 24, 2020
Programmatic media buys now account for 85% of all digital ad spendin ...
- Most Ad Execs Zoning Out On ZoneCasting
Research Intelligencer, Joe Mandese - Monday, February 24, 2020
While the vast majority of big advertisers and agencies are currently usi ...
- It's The B2B Identity, Stupid
RTBlog, Joe Mandese - Monday, February 24, 2020
What if you could target businesses based on their intent signals usi ...
- Say What You Want, Just Spell Bloomberg's Name Right
Marketing Politics Weekly, Joe Mandese - Thursday, February 20, 2020
The TV news pundits skewered Mike Bloomberg's performance during Wednesday's Democratic Presidenti ...
- President's Reelection Campaign Acquires Exclusive YouTube Takeover
Marketing Politics Weekly, Joe Mandese - Friday, February 21, 2020
The President's reelection campaign bought a takeover of YouTube on Election Da ...
- Carat's Epstein Named CEO Of Media Brands: No, Not That Mediabrands
MediaDailyNews, Joe Mandese - Thursday, February 20, 2020
Dentsu Aegis Network has named Michael Epstein CEO of Media Brands a ...
- OMD Dominates Media Agency New Business In 2019, Carat No. 2
Research Intelligencer, Joe Mandese - Friday, February 21, 2020
OMD was the winningest media agency in 2019, according to the late ...
- Why 'Political Ratings,' And Why Now: A Q&A With Nielsen's Michelle Andreas
Marketing Politics Weekly, Joe Mandese - Wednesday, February 19, 2020
Nielsen recently began rolling out TV audience ratings based on viewers' politic ...
- Nevada Debate More Than Doubles New Hampshire, Iowa Ratings: 'Bloomberg Effect' Cited
Marketing Politics Weekly, Joe Mandese - Thursday, February 20, 2020
The Democratic debate in Nevada Wednesday night was tuned to by 10 ...
- Harmelin Promotes Raval, Olivio Crane
MediaDailyNews, Joe Mandese - Wednesday, February 19, 2020
Ritesh Raval has been promoted to vice president-finance and Monica Olivio Cra ...
- Twitch Poised To Top 40 Million Users, Especially Younger Ones
MediaDailyNews, Joe Mandese - Thursday, February 20, 2020
New data from eMarketer and Ipsos shows online gaming community and conte ...
- The OTT Candidate
Red, White & Blog, Joe Mandese - Wednesday, February 19, 2020
"He's essentially run an unopposed, over-the-top campaign," Democratic strategist Joel Payne quipp ...
- Long-Form Video Accounts For Majority Of Viewing Regardless Of Platform
Research Intelligencer, Joe Mandese - Thursday, February 20, 2020
So-called "long-form" video dominates the share of viewing for all platforms, includi ...
- Google Crushes Facebook As Commerce Traffic Generator
Research Intelligencer, Joe Mandese - Thursday, February 20, 2020
After direct visits to commerce sites, Google dominates commerce-based traffic on t ...
- Network Audience Delivery Dives In Q1, TV Usage Declines Accelerating
MediaDailyNews, Joe Mandese - Wednesday, February 19, 2020
Halfway through Q1, the network TV marketplace appears to be getting o ...
- Mindshare Shares Its Outlook For 2020's Big 6 Disruptions
Research Intelligencer, Joe Mandese - Wednesday, February 19, 2020
GroupM's Mindshare unit kicks off 2020 with a fairly thorough and insightf ...
- MRC Re-ups Accreditation For 'Survey Of The American Consumer,' Industry's Core Media Planning Source
MediaDailyNews, Joe Mandese - Tuesday, February 18, 2020
The Media Rating Council (MRC) has voted to continue accrediting MRI-Simmons' Surv ...
- Nearly 1 In 4 Browsers Have Malware Injecting Ads For Rivals, Other Commerce Sites
Research Intelligencer, Joe Mandese - Tuesday, February 18, 2020
Nearly 25% of browsers visiting an online shopping site contain malware injecti ...
- Apple Cost-Per-Installs More Than Double Android, Mobile Average
Research Intelligencer, Joe Mandese - Tuesday, February 18, 2020
With mobile app install advertising poised to top $200 billion next yea ...
- Price Vs. Experience: Here Are Some 'Multiples' For Key Consumer Categories
Research Intelligencer, Joe Mandese - Tuesday, February 18, 2020
When it comes to the tradeoffs of price vs. "experience," some categori ...
