- Pepsi, Olay, Google, Avocados Win Social Media Ad Bowl
Research Intelligencer, Joe Mandese - Monday, February 3, 2020
The social mentions rankings of the top Super Bowl ads appear ...
- The Long-Form Super Bowl, Advertising-Wise
Research Intelligencer, Joe Mandese - Monday, February 3, 2020
The scores are in and the 60-second unit won the 2020 Sup ...
- It's Not Just The GDP, Stupid
RTBlog, Joe Mandese - Monday, February 3, 2020
On the eve of the State of the Union Address, USA Fac ...
- Impact Vs. Frequency: Bloomberg's Super Bowl :60 Vs. President's :30s
Marketing Politics Weekly, Joe Mandese - Thursday, January 30, 2020
The President unveiled one of two 30-second spots his campaign will a ...
- Craigslist Revenue Slides 27%, Marks First Significant Erosion Ever
MediaDailyNews, Joe Mandese - Friday, January 31, 2020
Craigslist, the digital platform that disrupted the newspaper classified ad business, appea ...
- Most Popular Brands, Greatest Lift Among NFL Fans
Research Intelligencer, Joe Mandese - Thursday, January 30, 2020
As the 2019-20 NFL season/post-season winds down with this weekend's Big Gam ...
- Kansas City Already Won The Fan Favorite Bowl
Research Intelligencer, Joe Mandese - Thursday, January 30, 2020
The Kansas City Chiefs have are the sports betting odds favorite ...
- Most Important Internal CMO Metrics -- Awareness, Sales, Media ROI -- In That Order
MediaDailyNews, Joe Mandese - Thursday, January 30, 2020
Advertising still plays the most important role in most marketing organizations, bas ...
- On Eve Of A Political Ad Bowl, Americans Vote Against Politicizing The Big Game
Red, White & Blog, Joe Mandese - Thursday, January 30, 2020
Just as the NFL appears to be recovering from being treated li ...
- Nearly Two-Thirds Of Marketers Now Claim An In-House Agency
Research Intelligencer, Joe Mandese - Thursday, January 30, 2020
The finding likely reflects the dramatic shift toward "in-housing" in recent yea ...
- Network TV Ad Demand Turns The Corner
Research Intelligencer, Joe Mandese - Thursday, January 30, 2020
Following consecutive quarters' declines, demand for "core" network TV advertising inventory appea ...
- Photographer Leibovitz, IPG's Roth, MediaLink's Millard Among 2020 Hall Of Famers
MediaDailyNews, Joe Mandese - Tuesday, January 28, 2020
Iconic celebrity photographer Annie Leibovitz, Interpublic Chairman-CEO Michael Roth, and MediaLink Vi ...
- IPG Mediabrands Signs Up For Nielsen Podcast Service, Signaling Milestone As An Ad Medium
MediaDailyNews, Joe Mandese - Wednesday, January 29, 2020
In a sign of the maturation of podcasting as an advertising mediu ...
- IMGN Taps Wavemaker's Mallin As Chief Brand Strategist
MediaDailyNews, Joe Mandese - Monday, January 27, 2020
Veteran agency social media and content marketing expert Noah Mallin has join ...
- MRI-Simmons Breaks FourthWall, Enables Custom Audiences For Advanced TV Campaigns
MediaDailyNews, Joe Mandese - Tuesday, January 28, 2020
MRI-Simmons, the dominant source for consumer media, lifestyle and product usage da ...
- Media Kitchen Creates 'Chief Of Staff' Role, Taps BCW's Springer
MediaDailyNews, Joe Mandese - Tuesday, January 28, 2020
The Media Kitchen is a full-service media agency known for its innovati ...
- How Not To Forget: Google Breaks Super Bowl Spot You'll Definitely Remember
MediaDailyNews, Joe Mandese - Tuesday, January 28, 2020
Google, which effectively became a TV advertiser 10 years ago with i ...
- Content-Driven Campaigns Expected To Grow
Research Intelligencer, Joe Mandese - Monday, January 27, 2020
Content marketing is far from a fad, according to a new analys ...
- The Graying Of Facebook
Research Intelligencer, Joe Mandese - Tuesday, January 28, 2020
For such a young media platform, Facebook is getting old, fast. Accordi ...
- WhatsApp, Netflix, MSNBC, Fox And Other Media Brands Among America's Most 'Loyal'
MediaDailyNews, Joe Mandese - Monday, January 27, 2020
Media brands, including Amazon, Netflix, MSNBC, Fox, Google, and an ascendant WhatsAp ...
- Ten Years Of iPad: It's Still Meaningful, But Hasn't Lived Up To The Hype
Research Intelligencer, Joe Mandese - Monday, January 27, 2020
To mark today's 10-year anniversary of Apple's introduction of the iPad, Statis ...
- Real (Serious) Time Blog: The Shift From Minutes To Seconds
RTBlog, Joe Mandese - Thursday, January 23, 2020
I'm calling today's column the honorary rebrand of "RSTBlog" (for Real Serio ...
- Pew Affirms Media Confirmation Bias, American News Consumers More Polarized Than Ever
Marketing Politics Weekly, Joe Mandese - Friday, January 24, 2020
A new Pew Research Center study found Democrats trust three-quarters of t ...
- Correction: PQ Media Analysis Share Of Time Spent With Ad-Supported Media, Not Media Revenues
MediaDailyNews, Joe Mandese - Thursday, January 23, 2020
A story ("Advertising's Share Of Time Spent With Media Continues To Erode ...
- Public Political Ad Files Data Shows The Impact On Des Moines TV Market: Cost-Per-Point Pricing Disclosed
Research Intelligencer, Joe Mandese - Friday, January 24, 2020
Enlightening TV ad market data is coming to light thanks to ...
- Sales Data Shows Oscar Ad Prices Fluctuate Year-To-Year
Research Intelligencer, Joe Mandese - Thursday, January 23, 2020
Unlike the Super Bowl, whose annual advertising price tag seems to de ...
- McCann Worldgroup Taps IPG Mediabrands' Berwitz To Help With Communications
MAD, Joe Mandese - Tuesday, January 21, 2020
McCann Worldgroup has tapped sister Interpublic unit IPG Mediabrands' communications chief Sco ...
- Impeachment Is A Boom For (Some) Right-Wing Media
Marketing Politics Weekly, Joe Mandese - Wednesday, January 22, 2020
Coverage of the President's impeachment proved a boom for some conservative ne ...
- On The Eve Of Davos, Ad Industry Unveils Plan To Use Economics To Combat Unsafe Digital Media
MediaDailyNews, Joe Mandese - Tuesday, January 21, 2020
As the world turns its eyes to Davos, Switzerland this week, ...
- The Impeachment Trial Is A Media Event, And You -- Not The Senate -- Are The Jurors
Red, White & Blog, Joe Mandese - Wednesday, January 22, 2020
The President's impeachment trial got off in earnest Wednesday, beginning with Hou ...