- Trend Data Reveals OTT Password Sharing Rising Over Time, Especially Among Younger Americans
Research Intelligencer, Joe Mandese - Thursday, January 9, 2020
On Wednesday we reported on findings of HUB Entertainment Research's most rece ...
- 'Peak TV' Surges 152% Since First Benchmarked In 2009
Research Intelligencer, Joe Mandese - Friday, January 10, 2020
Ten years after FX Networks began tallying the number of original script ...
- The Media Kitchen Creates Marketing/Biz Dev Role, Taps Troxell To Run It
MediaDailyNews, Joe Mandese - Thursday, January 9, 2020
The Media Kitchen is creating a dedicated marketing and business development functi ...
- Why I Don't Miss Fakebook, Er, I Mean Facebook
Red, White & Blog, Joe Mandese - Thursday, January 9, 2020
It's been nearly two years since I deactivated Facebook and I don ...
- Log-In Nation: A Third Of Consumers Sharing OTT Passwords With Someone They Don't Live With
Research Intelligencer, Joe Mandese - Wednesday, January 8, 2020
The findings, part of HUB's new "Video Redefined" report, show younger America ...
- Most Consumers Could Care Less About Ad 'Personalization,' Adopt Stricter Privacy Settings
Research Intelligencer, Joe Mandese - Tuesday, January 7, 2020
For all the hype on Madison Avenue that consumers are seeking "personalize ...
- Obit: GroupM's Adam Smith, Dead At 58
MediaDailyNews, Joe Mandese - Friday, January 3, 2020
Ad industry economist Adam Smith died Dec. 27, 2019. He was 5 ...
- Crossmedia Names Bayer Head Of Integrated Media Sourcing
MediaDailyNews, Joe Mandese - Sunday, January 5, 2020
New York-based Crossmedia Inc. has named Matt Bayer head of integrated med ...
- CES Startups Breakdown: Early Stage, Mostly Hardware, But Lots Of AI
Research Intelligencer, Joe Mandese - Sunday, January 5, 2020
More than 1,100 startups will be exhibiting at the Consumer Electronics Sh ...
- Digital Engagement Remains Flat, Despite Ad Innovation Efforts
Research Intelligencer, Joe Mandese - Monday, January 6, 2020
The good news is that ad engagement levels appear to be stab ...
- Snapchat Most Vulnerable To Being Deleted, YouTube Least Likely
Research Intelligencer, Joe Mandese - Monday, January 6, 2020
Snapchat is the most vulnerable digital media platform to being deleted ...
- This MediaPost Will Serve As Notification...
RTBlog, Joe Mandese - Monday, January 6, 2020
Who knew World War III would begin with a tweet? But that ...
- Ad Fraud Firm MMI Taps Dentsu Aegis' Thomson, Trust Metrics' Goldberg
MediaDailyNews, Joe Mandese - Thursday, January 2, 2020
Ad fraud prevention firm Method Media Intelligence (MMI) has tapped former Dent ...
- Twentysomething: This Decade's Brand Is TBD
Research Intelligencer, Joe Mandese - Thursday, January 2, 2020
Asked how the 2020s will be branded as euphemistically as a decad ...
- Fox Remains Dominant Conservative News Site, But Up-And-Comers Ascend
Marketing Politics Weekly, Joe Mandese - Thursday, January 2, 2020
While Fox News remains the most dominant source of right-wing news coverag ...
- Most-Read Stories Of The Decades
MediaDailyNews, Joe Mandese - Thursday, January 2, 2020
The years come and go, but their metadata persists, thanks to MediaPost ...
- Who Won 2019's Political PR Race? (Hint: She's Not Even Running)
Red, White & Blog, Joe Mandese - Thursday, January 2, 2020
Based on a survey of American consumers conducted by PR firm Bospa ...
- Super Ad Costs Continue To Surge Despite Increasing Clutter, Ratings Slippage
Research Intelligencer, Joe Mandese - Thursday, January 2, 2020
If estimates for Fox's sales for units in its coverage of Sup ...
- Instagram User Growth Slows To Single-Digits, Ad Sales Remain At Double-Digits
Research Intelligencer, Joe Mandese - Thursday, January 2, 2020
Instagram will continue to grow in unique users and share of advertisi ...
- Mar-Tech/Ad-Tech Deals Ebb 15% In 2019, Focus On Specialty Services
Research Intelligencer, Joe Mandese - Thursday, January 2, 2020
After a voracious 2018, the appetite for marketing and/or ad technology M& ...
- What Do La-Z-Boy, Breitbart And Kohler's New Smart Toilet Have In Common?
MediaDailyNews, Joe Mandese - Tuesday, December 31, 2019
They are the subjects of the most-read stories on MediaPost in 201 ...
- Happy New Year: Well, Happier, Hopefully
Research Intelligencer, Joe Mandese - Tuesday, December 31, 2019
While most people worldwide consider themselves to be happy, the percentage slipp ...
- On The Move, Literally: Richey Joins Picture Motion From Movement Strategy
MediaDailyNews, Joe Mandese - Monday, December 30, 2019
Picture Motion, an agency specializing in marketing "impact film and media," h ...
- Top 'Intel' Stories Of 2019
Research Intelligencer, Joe Mandese - Monday, December 30, 2019
Readers of Research Intelligencer apparently are most interested in themselves, or ...
- How Anti-Semitism Happens Programmatically, And In Real Time
RTBlog, Joe Mandese - Monday, December 30, 2019
Apologies if today's "RTBlog" isn't technically about technology, but it is abo ...
- Trump Pence 2020 Goes Direct-To-Voters For Campaign Strategy
Marketing Politics Weekly, Joe Mandese - Friday, December 27, 2019
Trump Pence 2020 Campaign Manager Brad Parscale went direct-to-voters this morning ...
- Obama Ties Current POTUS As 'Most Admired Man' In 2019
Marketing Politics Weekly, Joe Mandese - Monday, December 30, 2019
Two President -- the current one and former President Barack Obama ...
- The End Of Sports: Dentsu AI Program Predicts Games Before They Happen
MediaDailyNews, Joe Mandese - Thursday, December 26, 2019
Dentsu, the Tokyo-based parent of Dentsu Aegis Network, Wednesday announced the deployme ...
- 'Crazy' Presidential Tweets: Pelosi Gaining On Sanders
Red, White & Blog, Joe Mandese - Thursday, December 26, 2019
For someone who has described himself as an expert on branding, t ...
- Interpublic-Sponsored Study Finds Prejudice Persists For Black Corporate Pros
Research Intelligencer, Joe Mandese - Thursday, December 26, 2019
Black professionals working in the Midwest are most prone to experience prejudi ...
