- For Most Agencies, Pitch Mode Is Constant, Stressful Too
Research Intelligencer, Joe Mandese - Wednesday, April 11, 2018
Half of U.S. ad agencies are involved in a pitch at lea ...
- Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too
Research Intelligencer, Joe Mandese - Wednesday, April 11, 2018
The medium of choice for native advertising increasingly is social media network ...
- Tchotchkes Market Jumps 9.3%
Research Intelligencer, Joe Mandese - Tuesday, April 10, 2018
The U.S. market for promotional products -- tchotchkes used by marketers ...
- One In Ten Android Users Say They Gave Consent To Facebook To Collect Call/Text Data
Research Intelligencer, Joe Mandese - Tuesday, April 10, 2018
Following a report by Ars Technica that Facebook scrapes data from cal ...
- Is That A Bot In Your Twitter Feed, Or Are You Just Glad To See Porn?
Research Intelligencer, Joe Mandese - Monday, April 9, 2018
Two-thirds of all traffic to websites linked from a tweet emanates fr ...
- Dear Humans: 82.5% Of Display Ad Buys Are Now Done By Machines
RTBlog, Joe Mandese - Monday, April 9, 2018
eMarketer's revised U.S. programmatic display advertising estimates show that auction-based real-time biddi ...
- The Hidden Cost Of Time Wasted On Data, By Industry
Research Intelligencer, Joe Mandese - Friday, April 6, 2018
Most organizations "waste" at least some time daily organizing and sharing digit ...
- Masters Of Golf's TV Universe
Research Intelligencer, Joe Mandese - Friday, April 6, 2018
ESPN's coverage of the opening Thursday round of the 2018 Masters Tourname ...
- WPP Turmoil May Put Kantar Into Play, Nielsen Most Likely Suitor
Research Intelligencer, Joe Mandese - Thursday, April 5, 2018
The turmoil in the C-suite of WPP could put one of t ...
- Nielsen Unveils Real-Time Audience Visualization Tool: Leverages ACR For Minute-By-Minute TV Ratings
Research Intelligencer, Joe Mandese - Thursday, April 5, 2018
Nielsen continues to diversify its portfolio of audience measurement products beyond i ...
- Ingraham's 'Celebrity' Sentiment Declines By A Third Post-Hogg Tweet
Research Intelligencer, Joe Mandese - Thursday, April 5, 2018
Ingraham's "positive" sentiment declined from 53% of her overall consumer perception t ...
- Podcast Augments The Radio Star, Nielsen Finds Medium Still Tops Weekly Reach
Research Intelligencer, Joe Mandese - Thursday, April 5, 2018
Audio media -- both conventional radio broadcasting and digital formats, including podcasti ...
- Sinclair Is Right - This Is Extremely Dangerous To A Democracy
Red, White & Blog, Joe Mandese - Wednesday, April 4, 2018
If Sinclair Broadcast Group wanted to point out the danger fake ne ...
- Who Influences The Influencers?
Research Intelligencer, Joe Mandese - Wednesday, April 4, 2018
Who is handling influencer marketing? Interestingly, it is coming from a m ...
- Americans Believe Mainstream Media Report 'Fake News,' Consider It Serious Problem
Research Intelligencer, Joe Mandese - Wednesday, April 4, 2018
Traditional mainstream media -- including TV news outlets and major newspapers ...
- Marketers Put Their Money Where Influencers Are, Cash Found Top Method Of Compensation
Research Intelligencer, Joe Mandese - Tuesday, April 3, 2018
Three out of four national marketers are actively utilizing "influencer marketing," accordi ...
- 'Ingraham' Boycott Buzz Effect: Progressives Win, Fox News Loses
Research Intelligencer, Joe Mandese - Tuesday, April 3, 2018
The "buzz" surrounding brands involved in the Parkland student-led boycott of F ...
- Speaking Of Value Exchange ...
Research Intelligencer, Joe Mandese - Monday, April 2, 2018
Hope you've been enjoying your free "Research Intelligencer" trial. We've been enjoyi ...
- What Americans Think Is A Fair 'Hourly Rate' For Advertising
Research Intelligencer, Joe Mandese - Monday, April 2, 2018
The bad news is that Madison Avenue values people at a ra ...
- Spending Per Person/Hour: Advertising, Ad-Supported Media
Research Intelligencer, Joe Mandese - Monday, April 2, 2018
On Friday, "Research Intelligencer" published an analysis calculating the "hourly rate" Madis ...
- Exactly How Dumb Are You?
RTBlog, Joe Mandese - Monday, April 2, 2018
If I had received Wall Street analyst Brian Wieser's most recent no ...
- Less Than Minimum Wage -- Way Less
Research Intelligencer, Joe Mandese - Friday, March 30, 2018
On a gross basis, the ad industry values the average American's ti ...
- Native Supply Chain Expands 48%
Research Intelligencer, Joe Mandese - Thursday, March 29, 2018
The Native Advertising Institute took on an ambitious project in 2017 ...
- How Americans Rank, React To Corporate Crises
Research Intelligencer, Joe Mandese - Thursday, March 29, 2018
News of a company making an illegal campaign contribution was most like ...
- Amazon Ranked Most Liked Brand, Guess Who's Least Liked?
Research Intelligencer, Joe Mandese - Thursday, March 29, 2018
The poll found Amazon was by far the most liked with ...
- Republicans Feel More Underrepresented On TV Than Democrats
Research Intelligencer, Joe Mandese - Thursday, March 29, 2018
Many Americans of all political affiliations feel underrepresented on tv, according ...
- Census Consensus: 'Citizenship' Would Be A Headache For Advertising, Media
Red, White & Blog, Joe Mandese - Wednesday, March 28, 2018
If requiring people to state their citizenship creates a non-respondent bias amo ...
- CMOs Closing Gender Gap, Less So In Other Diversities
Research Intelligencer, Joe Mandese - Tuesday, March 27, 2018
A survey of CMOs or their equivalents among 747 member executives fin ...
- Americans Overwhelmingly Concerned About Cambridge Analytica's Use Of Facebook Data During 2016 Election
Research Intelligencer, Joe Mandese - Tuesday, March 27, 2018
American Internet users are overwhelmingly concerned with recent reports that Cambridge Analyti ...
- How OTT Growth Impacts TV Ad Spending
Research Intelligencer, Joe Mandese - Wednesday, March 28, 2018
eMarketer has released an updated outlook calling for U.S. TV ad spendi ...
