- Kantar Taps Ebiquity's Meyer, Nielsen's Lauinger As 'Domain Leaders'
MediaDailyNews, Joe Mandese - Wednesday, May 5, 2021
Jed Myer will oversee media products, while Susan Lauinger will oversee advertis ...
- Why Microsoft Is Giving Away Some Data Integration To Sell More Ads
Performance Marketing Insider, Joe Mandese - Wednesday, May 5, 2021
Taking a page from Gillette's brilliant marketing strategy of giving away razo ...
- Facebook Oversight Disorder By Proxy
Red, White & Blog, Joe Mandese - Wednesday, May 5, 2021
Regardless of what the board's final decision ultimately is, odds are ...
- IAB: Average CTV Advertiser Spending Surged 22% In 2020
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Connected TV was the fastest-growing segment of the digital video advertising marketpla ...
- Comscore Sheds Light On First OOH Measurement Deal
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Comscore, which recently unveiled plans for a new out-of-home audience measurement servic ...
- Omnicom's Sparks & Honey Taps Fernandes As COO
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Omnicom culture consultancy Sparks & Honey has named Clineu Fernandes COO. Fernande ...
- Mobile Advertisers: Context Is King, Again
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Given the deprecation of mobile user identity and location trackers, the va ...
- OMG's Kramer Joins Creative Management Platform Startup As CRO
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Omnicom Media Group programmatic chief Matthew Kramer has joined creative management platfo ...
- Ad Execs: Podcasts Ad Spending Poised To Surge
Research Intelligencer, Joe Mandese - Tuesday, May 4, 2021
Podcasts are poised for a surge in ad spending, according to ...
- 'Trump' Post-Presidency Brand Value Plummets In Every Category
Marketing Politics Weekly, Joe Mandese - Monday, May 3, 2021
The "Donald Trump" brand's value has fallen since the former president w ...
- From 'Mind-Numbing' To 'Bored To Death,' Digital Media Has An Image Problem
RTBlog, Joe Mandese - Monday, May 3, 2021
On the heels of the Association of National Advertisers' announcement that ...
- Biden Ratings Lowest In Modern Presidential History
MediaDailyNews, Joe Mandese - Thursday, April 29, 2021
President Joe Biden's televised address to the joint session of Congress Wednesd ...
- These Movie Posters Are NOT Coming To A Theater Near You
MediaDailyNews, Joe Mandese - Friday, April 30, 2021
In an effort to simplify the often complex world of insurance marketin ...
- Buy-Type Data Reveals Network Ad Recovery, Unit Rates Rebounding Too
Research Intelligencer, Joe Mandese - Friday, April 30, 2021
A Standard Media Index analysis of national TV ad spending by ty ...
- ANA Blasts 'Mind-Numbing' Programmatic Marketplace, Announces RFP To Study It
MediaDailyNews, Joe Mandese - Thursday, April 29, 2021
Asserting that the programmatic advertising marketplace is "riddled with material issues includi ...
- Rapport Goes 'Live,' Makes Digital Out-of-Home Campaign Reporting Real-Time
MediaDailyNews, Joe Mandese - Thursday, April 29, 2021
One of digital out-of-home media's biggest selling points is the real-time capabili ...
- Enterprise Holdings Taps UM, Cites 'Data-Driven Capabilities'
MediaDailyNews, Joe Mandese - Thursday, April 29, 2021
Rental car marketing giant Enterprise Holdings, which includes the Enterprise, National a ...
- The Case For Mobile Ad Price Deflation
Mobile Insider, Joe Mandese - Thursday, April 29, 2021
For one, mobile has already experienced a hyper-acceleration in demand, following t ...
- Scatter Premiums Signal Increased Demand Heading Into Upfront Negotiations
MediaDailyNews, Joe Mandese - Wednesday, April 28, 2021
By one important measure -- the premium advertisers pay to buy short-te ...
- Vaxxographics: New GfK Study Segments The Vaccinated From The Unvaccinated
MediaDailyNews, Joe Mandese - Tuesday, April 27, 2021
In what may well be described as vaxxographics, media and marketing resear ...
- FMCG Ad Spending Expanding, But Not So Fast
MediaDailyNews, Joe Mandese - Monday, April 26, 2021
After receding nearly 11% in 2020, so-called fast-moving consumer goods such ...
- Are You Ready For Some Inflation?
RTBlog, Joe Mandese - Monday, April 26, 2021
The good news is that coming out of a global pandemic, dema ...
- Behr Paint Brushes Haworth, Taps UM As New Media Shop
MediaDailyNews, Joe Mandese - Friday, April 23, 2021
Behr Paint, the Santa Clara, CA-based marketer of architectural paints and stain ...
- Analysis Shows Nearly A Quarter Of Pitches Done As Integrated Media/Creative Reviews
MediaDailyNews, Joe Mandese - Friday, April 23, 2021
Major U.S. marketers appear to be streamlining their agency reviews, moving fr ...
- Disabled Regularly Access Visual/Non-Visual Media, Utilize Assistive Tools To Compensate
Research Intelligencer, Joe Mandese - Friday, April 23, 2021
Persons with visual, hearing, speech and/or cognitive disabilities are active consumers ...
- When It Comes To News Media, Millennials Are Not As Digital As You May Think
Research Intelligencer, Joe Mandese - Friday, April 23, 2021
Millennials are often characterized as digital-first media consumers by Madison Avenue, b ...
- Cinema Ad Net Screenvision Adds 1,000 Screens, Brings Theater Coverage To More Than 14,000
MediaDailyNews, Joe Mandese - Thursday, April 22, 2021
Digital out-of-home video advertising network Screenvision Media this morning announced a flur ...
- Analyst Ends Decade-Long Recommendation For Interpublic, Downgrades To 'Market Perform'
MediaDailyNews, Joe Mandese - Thursday, April 22, 2021
A top Wall Street analyst has ended a decade-long "outperform" rating f ...
- IAB: Ad 'Confidence' Has Surged, Less Frequent Reviews Of Budgets
MediaDailyNews, Joe Mandese - Thursday, April 22, 2021
Ad execs are significantly more confident about their 2021 budgets than th ...
- IAB: Ad Budgets Being Reviewed Less Frequently, Confidence Soars
Research Intelligencer, Joe Mandese - Thursday, April 22, 2021
In a healthy leading indicator of the U.S. ad industry recovery, ...