- The Upfront Tally: Reportedly, It's An ABC Rally
MediaDailyNews, Joe Mandese - Tuesday, May 31, 2005
The 2005-06 upfront television marketplace was supposed to be one of t ...
- Deal Combines Local TV News, Local Job Ads -- Online
MediaDailyNews, Joe Mandese - Tuesday, May 31, 2005
In a deal that will put local classified advertising together with loc ...
- WorldNow, Monster Strike Local Jobs Deal
Online Media Daily, Joe Mandese - Tuesday, May 31, 2005
In a deal that will put local classified advertising together with loc ...
- Omnicom's PHD, OMD Win Rival Financial Media Accounts
MediaDailyNews, Joe Mandese - Friday, May 27, 2005
Demonstrating that multiple media buying networks make good business sense for med ...
- Newspaper Giants Send Mixed Signals, Times Co. Downsizes, Gannett Names New Chief
MediaDailyNews, Joe Mandese - Thursday, May 26, 2005
At a time when the newspaper industry is struggling with declining pri ...
- With Time Running Out, Nielsen Seeks To Redefine It
MediaDailyNews, Joe Mandese - Wednesday, May 25, 2005
With time running out, Nielsen is making some very important decisions th ...
- OMD Tests 'Fast-Forward' Ads, Others Embracing New Ad Models
MediaDailyNews, Joe Mandese - Tuesday, May 24, 2005
CHICAGO - Mega media shop OMD in the next few weeks wi ...
- News Analysis: Did OMD Blink? Will Cable Upfront Stink?
MediaDailyNews, Joe Mandese - Monday, May 23, 2005
Citing unnamed sources, a couple of trade publications Friday reported that A ...
- ESPN: Late Adopters Don't Want DVRs, Return Them
MediaDailyNews, Joe Mandese - Monday, May 23, 2005
Digital video recorders may be increasing the anxiety level on Madison Avenu ...
- Ads Improve Wal-Mart's Rep, Reveal Synergistic Effect With PR
MediaDailyNews, Joe Mandese - Friday, May 20, 2005
At a time when Madison Avenue is striving to understand the relationsh ...
- Pulp Science Fiction: MRI Plans To Make Paper Digital, Interactive
MediaDailyNews, Joe Mandese - Thursday, May 19, 2005
In a move that would make the printed page digitally interactive, givi ...
- Atlas Enters VOD Market, Will Offer TV Planning, Buying Data
MediaDailyNews, Joe Mandese - Thursday, May 19, 2005
Another major player is entering the market to develop and manage n ...
- Magazines Take Wraps Off 'Covers,' Latest Salvo Aimed At Madison Ave.
MediaDailyNews, Joe Mandese - Monday, May 16, 2005
The next installment of a massive magazine industry marketing effort aimed ...
- Ad Biggie Secures Half Billion Dollars In Upfront Deals
MediaDailyNews, Joe Mandese - Monday, May 16, 2005
Even before the major broadcast networks unveil their new prime-time schedules th ...
- Electronics Chief Calls For End Of Analog TV, Cites Consumer Embrace Of Digital
MediaDailyNews, Joe Mandese - Friday, May 13, 2005
Following the release of two studies pointing to an acceleration in t ...
- GM Drives 'Strategic Media Buying,' Planning To Direct Buys
MediaDailyNews, Joe Mandese - Thursday, May 12, 2005
If there was any doubt that strategic planning now rules the med ...
- GM Loss Will Cause IPG Media Revenues To Sink -- 'Like A Rock'
MediaDailyNews, Joe Mandese - Thursday, May 12, 2005
The loss of General Motors' $3.2 billion media account is both ...
- Magazine Ad Demand Resumes Its Slide
MediaDailyNews, Joe Mandese - Wednesday, May 11, 2005
Demand for magazine ad pages, which had been beginning to build earli ...
- Media R&D: A Revolting Development
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2005
At a time when research about the way people use media wou ...
- Arbitron Reveals First Report On Cell Phone-Only Homes
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2005
Arbitron Monday released
the first in a seriesof reports ...
- Despite Media Losses, Havas Reports A 'Positive' Q1
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2005
Embattled agency holding company Havas Tuesday said it continued to improve duri ...
- Magazine Effort Pinpoints End Of The Upfront--Three Years From Now
MediaDailyNews, Joe Mandese - Monday, May 9, 2005
In cover stories breaking in today's editions, weekly advertising and media tra ...
- Must-Si TV? Univision Will Have To Wait-And-See
MediaDailyNews, Joe Mandese - Friday, May 6, 2005
Despite strong audience momentum, Spanish-language TV giant Univision turned in relatively mode ...
- Listeners Agree Less Is More, Would Use More Radio With Fewer Ads
MediaDailyNews, Joe Mandese - Thursday, May 5, 2005
Ad clutter is an important issue for radio listeners, though not ...
- Nielsen To TV Channels: If We Don't Monitor You, You Don't Exist
MediaDailyNews, Joe Mandese - Wednesday, May 4, 2005
According to new rules adopted by Nielsen Media Research, a TV chann ...
- Nielsen To Name Nine Advertisers To Council, Create R&D Trustees Board
MediaDailyNews, Joe Mandese - Tuesday, May 3, 2005
Nielsen Media Research, whose interests historically have been heavily influenced by t ...
- Pilot Takes Flight, Apollo Will Deploy By Year-End
MediaDailyNews, Joe Mandese - Tuesday, May 3, 2005
A potentially revolutionary media and marketing research system took a step clos ...
- Fast Forward
Media Magazine, Joe Mandese - Wednesday, May 25, 2005
Like many of you, I spend a good deal of time thinki ...
- Is Advertising Dead?
Media Magazine, Joe Mandese - Wednesday, May 25, 2005
Maybe, or it's just evolving into something else ...
- Media Metrics: RFID Technology Makes Print Interactive
Media Magazine, Joe Mandese - Wednesday, May 25, 2005
Like other analog media, print is finding ways of going digital ...