- P&G Topples GM, Nets Surpass Papers During Q1, Internet Continues To Rise
MediaDailyNews, Joe Mandese - Wednesday, May 31, 2006
The nation's largest advertisers continued to build share of U.S. ad spendi ...
- TNS Commercializes Set-Top TV Ratings, Competes With Nielsen
MediaDailyNews, Joe Mandese - Tuesday, May 30, 2006
Years after it has faced any real competition in the U.S ...
- Coca-Cola, Clear Channel Strike Global Outdoor Ad Deal
MediaDailyNews, Joe Mandese - Monday, May 29, 2006
Coca-Cola Co. and Clear Channel Outdoor last week announced a global outdo ...
- Newspaper Outlook Dubbed Deeply Depressing, Ad Business Shifting To Online
MediaDailyNews, Joe Mandese - Monday, May 29, 2006
In a report entitled "Deep Depressing Dive," Merrill Lynch analysts Friday sa ...
- Aegis Calls On Shareholders To Reject Bollore Nominations
MediaDailyNews, Joe Mandese - Friday, May 26, 2006
In its most vocal opposition yet to the imminent takeover play ...
- Another Top Researcher Bolts Carat, Madison Avenue?
MediaDailyNews, Joe Mandese - Thursday, May 25, 2006
Another top research executive has stepped down at Carat, a media agen ...
- Arbitron Gets More Support, Some Mixed Signals For PPM
MediaDailyNews, Joe Mandese - Wednesday, May 24, 2006
Arbitron has picked up new endorsements for its portable people meter syst ...
- Nielsen's Whiting Moves To Quell Concerns Over VNU Takeover
MediaDailyNews, Joe Mandese - Tuesday, May 23, 2006
The consortium of private equity firms acquiring Dutch research conglomerate VNU ...
- Electronic Pulpit Becomes Digital Pulpit, As TV Ministries Move From Broadcast To Broadband
Online Media Daily, Joe Mandese - Monday, May 22, 2006
When broadcast emerged as the dominant means of mass communication, religious grou ...
- CBS Signs With Arbitron, Radio Team Weighs MRI
MediaDailyNews, Joe Mandese - Friday, May 19, 2006
In a move that appears to let some of the air o ...
- Aegis Rebuffs Bollore, Delays Shareholder Meeting
MediaDailyNews, Joe Mandese - Friday, May 19, 2006
In an apparent bid to buy time and stave off what loo ...
- Direct Marketing Growth Ebbs Agencies Outpace Marketers
Online Media Daily, Joe Mandese - Friday, May 19, 2006
The rate of direct marketing growth ebbed in the first quarter ...
- CBS Radio Backs Arbitron's Portable People Meters, Signs 7-Year Deal
MediaDailyNews, Joe Mandese - Thursday, May 18, 2006
CBS Radio, the second largest operator of radio stations in the U.S ...
- ZenithOptimedia Overhauls Digital, Seeks Greater Integration, Creativity
Online Media Daily, Joe Mandese - Thursday, May 18, 2006
ZenithOptimedia USA, the eighth largest media buying shop in the U.S., ...
- On Eve Of Aegis Meeting, Bollore Nears Takeover Threshold
MediaDailyNews, Joe Mandese - Wednesday, May 17, 2006
In what appears to be a final stretch to his creeping takeov ...
- Radio Initiative Denies MRI Pull-Out, Says It Would Fund Field Test
MediaDailyNews, Joe Mandese - Wednesday, May 17, 2006
In a bizarre string of events, a respected media research firm h ...
- The Games People Play: Resigned To Carry More Ads
Online Media Daily, Joe Mandese - Wednesday, May 17, 2006
Online game players are both very aware of the presence of in-ga ...
- Campbell Condenses Media At Mediaedge:cia, Considers Shop M'm! M'm! Best!
MediaDailyNews, Joe Mandese - Monday, May 15, 2006
In a surprise move capping off a succession of high-profile media accou ...
- Turner's Court TV Verdict: Ad Sales To Remain Under Charlie Collier
MediaDailyNews, Joe Mandese - Monday, May 15, 2006
On the cusp of upfront ad negotiations for its 2006-07 season, Turn ...
- MRI Pulls Out Of Radio Ratings Proposal
MediaDailyNews, Joe Mandese - Monday, May 15, 2006
Days after being asked to provide an in-depth market plan for ...
- Publicis Enters Retail Media Venture, Will Sell Ads, As Well As Buy Them
MediaDailyNews, Joe Mandese - Friday, May 12, 2006
In what appears to be the first deal of its kind ...
- Advertisers, Agencies Float $50 Million Plan For Media Trading System
MediaDailyNews, David Goetzl, Joe Mandese - Wednesday, May 10, 2006
A group of big national advertisers and agency executives went public wi ...
- CBS Emerges Even More Ad Dependent, Has Tough Quarter To Prove It
MediaDailyNews, Joe Mandese - Tuesday, May 9, 2006
CBS has emerged as the most advertising-dependent of the major media companie ...
- Marketers Tap Into User-Generated Ads, Plan To Take Them Offline
MediaDailyNews, Joe Mandese - Monday, May 8, 2006
The rapid rise in user-generated content has created a new way f ...
- Interpublic Taps The Experienced To Better Understand Consumer Media Experience
MediaDailyNews, Joe Mandese - Friday, May 5, 2006
To better understand the experiences consumers have with media, Interpublic Group ...
- MindShare: Clutter Doesn't Sputter, Still Makes Us Shudder
MediaDailyNews, Joe Mandese - Thursday, May 4, 2006
As advertisers and agencies prepare to invest billions of dollars in upfro ...
- Nielsen, News Corp. Reach Accord, New Local People Meters Planned
MediaDailyNews, Joe Mandese - Wednesday, May 3, 2006
Nielsen and News Corp. have buried the hatchet in their long-running fe ...
- Media Buying Biggies Get Bigger, But Not By Much
MediaDailyNews, Joe Mandese - Tuesday, May 2, 2006
The big got bigger during 2005, but for all the talk ...
- Nielsen Report Shows VOD Ratings Small, And Leveling Off
MediaDailyNews, Joe Mandese - Monday, May 1, 2006
As it prepares to begin integrating time-shifted ratings from video-on-demand services in ...
- Fast Forward
Media Magazine, Joe Mandese - Thursday, May 25, 2006
Shortly after Publicis Groupe unveiled Denuo, I sat down with Rishad Tobaccowal ...