- Bollore Eyes Havas' Media Operations, Names Himself Chairman Of MPG
MediaDailyNews, Joe Mandese - Wednesday, January 31, 2007
As an aggressive takeover artist, French financier Vincent Bollore hasn't always h ...
- Ikea Gets Into Bed With New User-Gen Network, Taps Promotion Vs. Ad Budgets
Online Media Daily, Joe Mandese - Wednesday, January 31, 2007
When it comes to marketing to consumers, many big advertisers have alrea ...
- Venture Firm Backs Nielsen Foe, Deal Tied To Patent For Addressable Ads
MediaDailyNews, Joe Mandese - Tuesday, January 30, 2007
TV ratings start-up erinMedia is no longer simply the Don Quixote-like que ...
- Out-Of-Home Video Industry Launches New Ad Bureau, Targets Advertisers, Agencies
MediaDailyNews, Joe Mandese - Monday, January 29, 2007
Television has the TVB and the CAB. Radio has the RAB. Onli ...
- Universal McCann Taps New Marketing Chief, Will Focus On New Business
MediaDailyNews, Joe Mandese - Monday, January 29, 2007
The makeover of Universal McCann continued late Friday with the announcement th ...
- Havas Names Lanzano COO Of MPG, Earnings Downgraded Despite New Biz Streak
MediaDailyNews, Amy Corr, Joe Mandese - Monday, January 29, 2007
In a surprise move, Havas' MPG unit Friday promoted Steve Lanzano ...
- Safety Ad Proves Unsafe At Any Speed, Lamar Alters 'Hangman' Billboard
MediaDailyNews, Joe Mandese - Wednesday, January 24, 2007
Outdoor media operators always strive to for the kind of spectacular, attention-getti ...
- Renewed Takeover Rumors Send Aegis To New High, Publicis Denies Role
MediaDailyNews, Joe Mandese - Tuesday, January 23, 2007
Aegis Group's stock rallied Monday to $2.89 per share, its highest pri ...
- Simultaneous Research Study Reveals Consumers Buzz Most Over Word-Of-Mouth, Not Ads
MediaDailyNews, Joe Mandese - Friday, January 19, 2007
American consumers continue to be pulled in more media directions as t ...
- Zenith Wins Fox, Marks Second Major Media Win For Publicis In As Many Weeks
MediaDailyNews, Joe Mandese - Wednesday, January 17, 2007
In the second major coup for a Publicis media network early ...
- Nielsen Confirms Six-Stream Commercial Ratings Plan
MediaDailyNews, Joe Mandese - Wednesday, January 17, 2007
As expected (MediaDailyNews Jan. 15), Nielsen Media Research Tuesday unveiled its pl ...
- This Joost In: Venice Project Drops Cover, Changes Name
MediaDailyNews, Joe Mandese - Tuesday, January 16, 2007
The Venice Project, the codename for a new venture by the founde ...
- When It Rains It Pours: Nielsen To Issue Six Streams Of Commercial Ratings Data
MediaDailyNews, Joe Mandese - Monday, January 15, 2007
Madison Avenue has long desired TV commercial ratings data. It's now abo ...
- Wal-Mart Redux: Taps MediaVest, Martin
MediaDailyNews, Joe Mandese, Tom Siebert - Monday, January 15, 2007
The long and winding Wal-Mart advertising review came to its second conclusi ...
- Wolf Steps Down As MTV President, Viacom Shakeup Continues
MediaDailyNews, David Goetzl, Joe Mandese - Friday, January 12, 2007
Fifteen months after surprising the media world by taking a job insi ...
- CBS/Google: Analysts Say Radio Ad Deal Is Imminent, Has Sticking Points
MediaDailyNews, Joe Mandese - Thursday, January 11, 2007
Citing expectations that a major ad sales agreement with Google is imminen ...
- Meredith Acquires Second Ad Shop, Bolsters Interactive Marketing Services
MediaDailyNews, Joe Mandese - Wednesday, January 10, 2007
Like most traditional media companies, magazine publisher Meredith Corp. has been struggli ...
- Nielsen Begins Metering Online Usage In TV Households
MediaDailyNews, Joe Mandese - Wednesday, January 10, 2007
Nielsen Media Research has quietly begun installing Internet tracking software on t ...
- Ad Execs Yen For Food-Oriented Media, Forbes.com Too
MediaDailyNews, Joe Mandese - Wednesday, January 10, 2007
The way to an advertiser's heart apparently is through the stomach. ...
- Virgin Mobile Places Media Planning, Creative In Review -- Again
MediaDailyNews, Joe Mandese - Tuesday, January 9, 2007
Virgin Mobile USA has put its creative and media planning account in ...
- Ad Outlook Grows More 'Tepid,' Online Share Continues To Expand
MediaDailyNews, Joe Mandese - Tuesday, January 9, 2007
The outlook for ad spending in 2007 continues to trend downward. ...
- Interpublic Shutters New Media Practice, Deemed 'Duplicative' With UM, Other Initiatives
MediaDailyNews, Joe Mandese - Monday, January 8, 2007
Just weeks after Chairman-CEO Michael Roth touted the promise of Interpublic's emergi ...
- Feeling Blue: Americans Consume More Adult Content, TV Outpaces Online
MediaDailyNews, Joe Mandese - Friday, January 5, 2007
The Internet may be outpacing the growth of many other sources ...
- New Ad Outlooks Start Year On Cautious Note, Show Online Building, Traditional Media Waning
MediaDailyNews, Joe Mandese - Thursday, January 4, 2007
Madison Avenue is entering the new year with a new wave ...
- Next Big Ad Medium Is Right In Front Of Your Nose, Literally
MediaDailyNews, Joe Mandese - Wednesday, January 3, 2007
At a time when Madison Avenue seems to be eschewing any non-digit ...
- AT&T Adopts Advertising Model, Plans To Be A Multibillion Player
MediaDailyNews, Joe Mandese - Tuesday, January 2, 2007
AT&T, the telecommunications company once synonymous with a subscription revenue model, pla ...
- Starcom Named Media Agency of the Year -- Again
MediaDailyNews, Joe Mandese - Tuesday, January 2, 2007
For the fourth time in the four years since MEDIA magazine h ...
- Fast Forward
Media Magazine, Joe Mandese - Monday, January 29, 2007
The bottom line: our business loves numbers. We put them on everythin ...