- Clients Express Concerns Over Nielsen Ratings Access For TNS
MediaDailyNews, Joe Mandese - Monday, June 11, 2007
Some clients of competitive ad tracking firm TNS Media Intelligence are concern ...
- New Netlets Cut Into Networks' Net: Weaker Comparisons Due To CW, MyNetworkTV
MediaDailyNews, Joe Mandese - Friday, June 8, 2007
The recent slowdown in network TV ad spending appears to becoming main ...
- Weak Alloy Results Hint At Slowdown In Experiential Media
MediaDailyNews, Joe Mandese - Friday, June 8, 2007
In a development that suggests a possible slowdown in a hard-to-track, b ...
- Digitas Taps Unilever's Rutherford, Global Media Client To Serve As CEO
MediaDailyNews, Joe Mandese - Thursday, June 7, 2007
Just months after completing its $1.3 billion merger with Paris-based Publicis Group ...
- Cuts By Largest Advertisers Drive Spending Down 0.3% In Q1
Marketing Daily, Joe Mandese - Wednesday, June 6, 2007
[Research] Driven by severe cuts by the nation's largest advertisers, total U. ...
- eBay Makes Bid For Radio, Stations Agree To Use Online Media Market
MediaDailyNews, Joe Mandese - Wednesday, June 6, 2007
In a move that could have a profound impact on the w ...
- Wrong Tail: Slowdown Among Smaller Advertisers Takes Steam Out Of U.S. Ad Economy
MediaDailyNews, Joe Mandese - Wednesday, June 6, 2007
A fundamental shift appears to be occurring among the types of markete ...
- Top Advertisers Slash Spending, Internet Continues To Surge
MediaDailyNews, Joe Mandese - Tuesday, June 5, 2007
Driven by severe cuts by the nation's largest advertisers, total U.S. ...
- Group M Generates $4.4 Billion In Net New Billings, Margins Exceed WPP, Others
MediaDailyNews, Joe Mandese - Tuesday, June 5, 2007
GroupM, the media investment management arm of London-based WPP Group, generated $4.3 ...
- Radio Turns In Mixed Quarter, Auto Spending Continues To Erode
MediaDailyNews, Joe Mandese - Monday, June 4, 2007
In its first quarterly revenue release detailing total ad dollars for t ...
- Nielsen Plays Multilingual Robin Hood: Robs From English-, Gives To Spanish-Speakers
MediaDailyNews, Joe Mandese - Friday, June 1, 2007
Lost in Thursday's hoopla surrounding Nielsen's release of controversial commercial minute rating ...