- Fast Forward: Digital Transition
Media Magazine, Joe Mandese - Thursday, January 31, 2008
It's been a while since I've made a genuine confession in the ...
- The Sky Is Falling
Media Magazine, Joe Mandese - Thursday, January 31, 2008
Conspiracy theorists out there might imagine the CEO of an electronic retail ...
- Publicis Spends Some Green To Help Clients Market Clean
MediaDailyNews, Joe Mandese - Thursday, January 31, 2008
In a major push into environmental marketing, Publicis Groupe has acquired A ...
- GroupM Restructures Local Broadcast, Consolidates MindShare, MediaCom, Mediaedge:cia Teams
MediaDailyNews, Joe Mandese - Thursday, January 31, 2008
GroupM, the media agency holding company within the WPP agency holding compan ...
- MEC Promotes Three To Managing Partner
Online Media Daily, Joe Mandese - Thursday, January 31, 2008
MEC Interaction, OMMA magazine's agency of the year for 2007, is kicki ...
- Hill Named Head Of AAAA, First Woman To Run Trade Group
MediaDailyNews, Joe Mandese - Wednesday, January 30, 2008
The American Association of Advertising Agencies has officially appointed Nancy Hill president-C ...
- Court Dismisses Suit Claiming Omnicom Defrauded Internet Investors
Online Media Daily, Joe Mandese - Wednesday, January 30, 2008
A federal judge Tuesday dismissed a contentious class action suit against Omnic ...
- Aegis Has Sights Level On Another Digital Acquisition, Wants To Buy i-Level
Online Media Daily, Joe Mandese - Tuesday, January 29, 2008
Aegis Group, whose Isobar network already is the largest digital media servic ...
- Initiative Scores Again, Wins Cadbury Schweppes
MediaDailyNews, Joe Mandese - Monday, January 28, 2008
Just two weeks after landing the prized Hyundai/Kia automotive account, Interpublic's Initiati ...
- Kim Norris Out Of Out-of-Home Video Ad Bureau
MediaDailyNews, Jennifer Coleman, Joe Mandese - Monday, January 28, 2008
After only nine months on the job, Kim Norris is stepping do ...
- OMD Integrates Digital, Traditional Media, Taps Hagedorn As East Coast Director
Online Media Daily, Joe Mandese - Monday, January 28, 2008
In a move reminiscent of Carat's integration of digital and traditional medi ...
- Nielsen Commercializes Social Network, Will Use HeyNielsen.com As Super Ad Focus Group
Online Media Daily, Joe Mandese - Monday, January 28, 2008
On Super Sunday something else will kick off besides Super Bowl XLI ...
- GroupM: Online, TV To Fuel '08 Ad Spending Growth
Online Media Daily, Joe Mandese - Monday, January 28, 2008
In the face of numerous other downward ad forecast revisions, and increasi ...
- Future Of TV Ad Market: A Lot Like Online's -- Ad Networks, Behavioral Targeting, Etc.
Online Media Daily, Joe Mandese - Thursday, January 24, 2008
The future of TV advertising will probably be a lot like curre ...
- Publicis Keeps Friends Close, Frenemies Even Closer, Unveils Google 'Collaboration'
Online Media Daily, Joe Mandese - Wednesday, January 23, 2008
Google is becoming more friend than enemy at least at one ...
- Musical Digital Media Directors: Omnicom's Finnegan Jumps To Sales Side, Nardone Returns To Online Media
Online Media Daily, Joe Mandese - Wednesday, January 23, 2008
Madison Avenue this week lost a top digital media director, but ...
- Obit: Zetelle 'Z' Guerra, Grand Dame Of Media Buying, Dead At 71
MediaDailyNews, Joe Mandese - Tuesday, January 22, 2008
Zetelle Guerra, one of the grand dames of media buying until s ...
- Hocus Focus: Japan's Dentsu Launches Internet Ad Venture With China's Hua Kuang
Online Media Daily, Joe Mandese - Tuesday, January 22, 2008
Dentsu, the powerful Japanese advertising conglomerate that once was a mover a ...
- Report: WPP's Sorrell Makes A New Run, Bids To Acquire Canada's Nurun
Online Media Daily, Joe Mandese - Monday, January 21, 2008
Acquisitive WPP chief Martin Sorrell is on the prowl again, and th ...
- Zenith Restructures Video Buying, Names Peggy Green Vice Chair Of Agency
MediaDailyNews, Joe Mandese - Friday, January 18, 2008
Zenith Media USA, the flagship unit of Publicis Groupe's ZenithOptimedia Group, th ...
- Ripple Effect: CBS Extends Reach Of 'Outernet' From Borders To Jiffy Lube
MediaDailyNews, Joe Mandese, Erik Sass - Friday, January 18, 2008
CBS Thursday unveiled a major expansion of its digital out-of-home video uni ...
- Nielsen Provides The 411 On Mobile Search, Literally
Online Media Daily, Joe Mandese - Thursday, January 17, 2008
The mobile advertising marketplace may be slow to develop, but mobile da ...
- Online Values Seen As Bubblish, Social Nets Most 'Overhyped'
Online Media Daily, Joe Mandese - Wednesday, January 16, 2008
Nearly two-thirds (62%) of senior executives at major U.S. media companies belie ...
- Mediaedge:cia Dominates 2007 Media New Business Pitches
MediaDailyNews, Joe Mandese - Tuesday, January 15, 2008
Mediaedege:cia, which won the plumb account of 2007 - AT&T's multibillion med ...
- Nielsen Eyes 'Live' Plus 3-Day Local TV Ratings, Move To Closer Standard With National
MediaDailyNews, Joe Mandese - Monday, January 14, 2008
Nielsen late Friday informed its local TV ratings clients that it ...
- Gannett Taps PointRoll's Saridakis As Chief Digital Officer
Online Media Daily, Joe Mandese - Monday, January 14, 2008
Gannett Co., the nation's largest publisher of newspapers, including USA Today, ...
- Media Supplier Of The Year: Google
Media Magazine Supplement, Joe Mandese - Wednesday, January 2, 2008
When the editors of media first began contemplating candidates for this year ...
- French Plan Likely To Reduce Supply Of TV Ad Time, Accelerate The Internet
MediaDailyNews, Joe Mandese - Friday, January 11, 2008
The French media marketplace is bracing for a government plan to ta ...
- Media Agency Holding Company Of The Year: Publicis
Media Magazine Supplement, Joe Mandese - Wednesday, January 2, 2008
Most of Madison Avenue talked a good digital game in 2007, b ...
- Nielsen Gets Passive Aggressive: Asks Stations To Be More Active, Take Responsibility For Coding Snafus
MediaDailyNews, Joe Mandese - Thursday, January 10, 2008
Following a series of unusual and surprising glitches in its highly redunda ...