- Got An Opinion About A New Industry Standards Initiative?
Show Daily, Joe Mandese - Monday, February 11, 2008
If you do, click here
 http://www.btstandards.org to learn details abo ...
- Lotame Raises Lots Of Dough, Claims Breakthrough In Behavioral 'Re-Targeting'
Show Daily, Joe Mandese - Monday, February 11, 2008
Behavioral targeting may be becoming the new industry standard, but many ...
- A Fruitful Conversation
Show Daily, Joe Mandese - Monday, February 11, 2008
It’s not even time for the midday break at the OMMA Behavior ...
- MediaCom Moves Beyond Interactive, Becomes 'Interaction'
Show Daily, Joe Mandese - Monday, February 11, 2008
WPP’s MediaCom unit this morning renamed its digital media arm, Beyond Interactiv ...
- The Silver Lining Of Negative Linking
Show Daily, Joe Mandese - Monday, February 11, 2008
Asked how IAC deals with the potential brand backlash of advertisers bei ...
- What's So Wrong With Hyper Targeting? Hint, It's Partly About The Hype
Show Daily, Joe Mandese - Monday, February 11, 2008
Talk about starting your conference keynotes off on a downer note. Aft ...
- Elementary Dear Watson, Behavorism Was Reviled
Show Daily, Joe Mandese - Monday, February 11, 2008
There’s nothing that kick starts a conference about a new movement ...
- Got An Opinion About The FTC Plans Behavioral Targeting?
Show Daily, Joe Mandese - Monday, February 11, 2008
If you do, you’d better make them known. The deadline for submitti ...
- Rob Graham Bites Dog
Show Daily, Joe Mandese - Monday, February 11, 2008
Queried about whether the CPMs of social networks are in fact diminishin ...
- That's The Way The Cookie Crumbles
Show Daily, Joe Mandese - Monday, February 11, 2008
MediaPost Publisher Ken Fadner got things off to a self-deprecating start th ...
- Aegis Rallies Amid Renewed Bollore Speculation, May Be 'Illinformed'
MediaDailyNews, Joe Mandese - Friday, February 8, 2008
Shares of Aegis Group have begun a modest rally amid renewed speculati ...
- This Is Your Brain, This Is Your Brain On Nielsen
MediaDailyNews, Joe Mandese - Friday, February 8, 2008
In a major commitment to the emerging field of neuroscience media researc ...
- Publicis Adopts 'Yield Management,' Will Utilize System For Cross-Internet Media Buys
Online Media Daily, Joe Mandese - Friday, February 8, 2008
In a move to create greater "transparency" in its purchases of digit ...
- GroupM Strikes Ideal Deal, Gets Control Of Idle Time
Show Daily, Joe Mandese - Thursday, February 7, 2008
It may not make headlines in the U.S. trade press, but WPP ...
- Verklin: Data Is The New Creative
Show Daily, Joe Mandese - Thursday, February 7, 2008
Just when we got used to “media being the new creative, alo ...
- Another Reason Why Micosoft Is So Smitten With Yahoo, Hint: BFF
Show Daily, Joe Mandese - Thursday, February 7, 2008
Asked what the big difference between Yahoo's mobile offering is an tho ...
- Portal Play
Show Daily, Joe Mandese - Thursday, February 7, 2008
Like the early Internet, the seminal mobile media marketplace is in di ...
- Quite A Booking: Verklin, Desena On Mobile
Show Daily, Joe Mandese - Thursday, February 7, 2008
Here it is. The long awaited conversation between a major media buy ...
- And He Has One Heck Of A Recipe For Mushrooms Too
Show Daily, Joe Mandese - Thursday, February 7, 2008
What kind of prerequisite should a mobile media guru at a maj ...
- America (And Europe) On Mobile
Show Daily, Joe Mandese - Thursday, February 7, 2008
AOL used to be known as an acronym that stood for Ameri ...
- Neufield's Law: Greed Is Good
Show Daily, Joe Mandese - Thursday, February 7, 2008
To illustrate the rapid evolution of cell phone technology that is drivi ...
- Prodigy Who?
Show Daily, Joe Mandese - Thursday, February 7, 2008
Six months after his opening remarks at the last OMMA Mobile conferenc ...
- How Micro-Hoo Will Impact The Mobile Media Marketplace
Show Daily, Joe Mandese - Thursday, February 7, 2008
“We think it is going to be good for the market, becau ...
- Who Are The Top 10 Emerging Mobile Media Players?
Show Daily, Joe Mandese - Thursday, February 7, 2008
Well, according to the research team at IDC, they are (in alphabetic ...
- It's Official: Spengler To Lead Initiative, Magna; Cohen To Handle Worldwide Innovation
MediaDailyNews, Joe Mandese - Wednesday, February 6, 2008
Interpublic's Initiative Worldwide Tuesday officially named Tim Spengler president of Initiative US ...
- Blogs Log Microsoft's Johnson, McAndrews As Likely Yahoo Successors
Online Media Daily, Joe Mandese - Wednesday, February 6, 2008
Even before the ink has dried on Microsoft's offer letter to Yaho ...
- The Next Big Social Media Platform: Mobile
Show Daily, Joe Mandese - Wednesday, February 6, 2008
Online social networking may be the hottest thing on the Web, a ...
- iPhone Gets Ad Infusion, New Unit Enables Video Ads
Show Daily, Joe Mandese - Wednesday, February 6, 2008
Ad Infuse offers full flexibility through a choice of video, browsing, ...
- CBS Finds Mobile Loopt Hole
Show Daily, Joe Mandese - Wednesday, February 6, 2008
What’s true about real estate, apparently is also true about mobile advertisin ...
- Discovery Discovers Niche Mobile Portals
Show Daily, Joe Mandese - Wednesday, February 6, 2008
A year after launching a direct-to-consumer mobile Web site, Discovery Communications ...