- Branded Media Ad Networks: Kind Of Like Hamburger Helper
Show Daily, Joe Mandese - Thursday, November 6, 2008
At least that's the take I got from listening to Forbes.com chi ...
- "Replication" Is The New "Frequency"
Show Daily, Joe Mandese - Thursday, November 6, 2008
Not that reach and frequency are exactly en vogue in media planni ...
- "Audience Aggregation" Is The New "Media Planning"
Show Daily, Joe Mandese - Thursday, November 6, 2008
The most startling epiphany I took from Havas Digital chief Don Epperson ...
- Defining Ad Networks And Ad Exchanges (Hint, They're Not Mutually Exchangeable)
Show Daily, Joe Mandese - Thursday, November 6, 2008
To prime the discussion for this afternoon's "Roll Your Own Network: Ent ...
- The Multiple Attribution Protocol Model
Show Daily, Joe Mandese - Thursday, November 6, 2008
Wow, I thought Web 1.0 media planning had more than its fa ...
- At Last, What Agencies Are Learning From Ad Networks Revealed
Show Daily, Joe Mandese - Thursday, November 6, 2008
"More and more we are starting to look like advertising networks," D ...
- Less Is More For Media-Branded Vertical Ad Networks
Show Daily, Joe Mandese - Thursday, November 6, 2008
Martha’s Circle will likely remain a small circle of friends. At lea ...
- Building An Ad Network Buy Is A Little Bit Like Making A Martini, Or Smoking Crack
Show Daily, Joe Mandese - Thursday, November 6, 2008
TW_clips.dot Those were the two intoxicating metaphors ICON International Senior Vice President-Onli ...
- Healthy TV Results Offset Weak AOL, Magazine Performance At Time Warner
MediaDailyNews, Joe Mandese - Wednesday, November 5, 2008
Time Warner, one of the world's biggest media companies, reported solid third-quart ...
- OMD Continues Roll As Renault Drives Away From Aegis
MediaDailyNews, Joe Mandese - Tuesday, November 4, 2008
Omnicom's OMD unit continues a new business roll this week--picking up t ...
- Strata Reaches A New One, Integrates With Microsoft Ad Serving Systems
Online Media Daily, Joe Mandese - Tuesday, November 4, 2008
Amid a fierce battle for dominance in the important, but back-office wor ...
- Wall Street Grows Bearish On Online Ad Market, J.P.Morgan Slashes Outlook For Second Time In Two Months
Online Media Daily, Joe Mandese - Monday, November 3, 2008
Citing a pronounced weakening in market conditions in recent weeks, the influenti ...