- Paid Vs. Organic (Word-of-Mouth, Not Search)
Show Daily, Joe Mandese - Tuesday, July 28, 2009
Interesting non sequitur on the “Entertainment Looks For Scale†panel discussion rais ...
- Networks Are Savvy Users Of Networks
Show Daily, Joe Mandese - Tuesday, July 28, 2009
That might seem obvious, if not redundant, but the networks I’m referri ...
Show Daily, Joe Mandese - Tuesday, July 28, 2009
That was the view of David Koretz, Chairman & CEO of Adventiv ...
- Who Owns The Data: The Publisher's Perspective
Show Daily, Joe Mandese - Tuesday, July 28, 2009
Okay so you’d think the headline says it all. And while panelis ...
- Ad Network Truths, According To Jordan Rohan
Show Daily, Joe Mandese - Tuesday, July 28, 2009
Better data + sophisticated insight = results No compelling reason to u ...
- Top 5 Ad Network Myths
Show Daily, Joe Mandese - Tuesday, July 28, 2009
According to Jordan Rohan, they are: Reach is a true differentiator “Blindâ ...
- If you were doing business with someone 60% spread, wouldn’t you offer them a little bit less?
Show Daily, Joe Mandese - Tuesday, July 28, 2009
Good question. And it was posted by Jordan Rohan, who followed ...
- Some Takeaways, But Just A Lot Of Talk From Madison Avenue
Show Daily, Joe Mandese - Tuesday, July 28, 2009
That was follow-up keynoter Jordan Rohan’s take on the agency panel (i ...
- I know that 40% of my advertising doesn’t’ work, I just don’t know which half!
Show Daily, Joe Mandese - Tuesday, July 28, 2009
Interpublic’s Quentin George more or less modified the apocryphal John Wannamaker li ...
- Inerpublic's Quentin George: We're In L.A., Not Anaheim
Show Daily, Joe Mandese - Tuesday, July 28, 2009
That’s what Interpublic’s chief digital officer, Quentin George reminded us of ...
- Sponsored By Yahoo, Not Franco American
Show Daily, Joe Mandese - Tuesday, July 28, 2009
Interesting opening remarks from OMMA Ad Nets sponsor, Tim Mahlman, VP-network sal ...
- Dollars & Sense
Show Daily, Joe Mandese - Tuesday, July 28, 2009
Following Frank Addante’s presentation, one savvy publisher grilled the Rubicon Project found ...
- If Six Turned Out To Be Nine
Show Daily, Joe Mandese - Tuesday, July 28, 2009
Pardon my reference to Jimi Hendrix, but I think the lyric ...
- Telmar Strikes Global Alliance, Introduces New Outdoor Media Planning System
MediaDailyNews, Joe Mandese - Friday, July 24, 2009
At a time when Madison Avenue appears obsessed with all things digita ...
- Publicis Reports Major Drop, Says Total Ad Market Declined As Much As 15% During First Half
MediaDailyNews, Joe Mandese - Thursday, July 23, 2009
Citing the effects of the global economic recession, as well as t ...
- Data Suggest Rebound In Online Ad Demand: Display, Pre-Roll CPMs Rising Again
Online Media Daily, Joe Mandese - Thursday, July 23, 2009
Some encouraging signs are mounting that suggest the online advertising marketplace m ...
- TV Universe Expands, Share Of Channels Tuned Does Not
MediaDailyNews, Joe Mandese - Tuesday, July 21, 2009
Despite the rapid expansion of alternative media options, Americans continue to wat ...
- Nielsen Finds Many Homes Still Without TV, Others Using Bootleg Analog Signals
MediaDailyNews, Joe Mandese - Tuesday, July 21, 2009
More than a month after the U.S. TV industry converted to digit ...
- Ad Optimism Soars For Online, Marketers Have Higher Hopes Than Agencies For Mobile
Online Media Daily, Joe Mandese - Monday, July 20, 2009
Ad spending plans for online and mobile media have rebounded more th ...
- Ad Spending Confidence Rebounds, Improves For Most Major Media
MediaDailyNews, Joe Mandese - Friday, July 17, 2009
Economic pessimism among marketers and agency media buyers appears to have bottom ...
- Aegis Finalizes New Board, Names CFO
MediaDailyNews, Joe Mandese - Thursday, July 16, 2009
Aegis Group Wednesday announced a shake-up of its board, naming three ne ...
- Recession Fuels Use Of Internet, Other Media
Online Media Daily, Joe Mandese - Thursday, July 16, 2009
Recessions may be bad for the media economy, but they appear ...
- Computer Shipments Perform Better Than Expected, Mobile PCs Outpace Desktops
Online Media Daily, Joe Mandese - Thursday, July 16, 2009
Worldwide shipments of personal computers dropped to 68.1 million units in t ...
- Nielsen To National Clients: It's The Economy, Stupid
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2009
Like most American enterprises, the economy is weighing heavily on media resear ...
- Times Co. To Sell NY Classical Radio Station WXQR
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2009
The debt-ridden New York Times Co. Tuesday announced a deal to se ...
- The Case Of The Missing Billions: Interpublic Giveth, But Mostly, It Taketh Away
MediaDailyNews, Joe Mandese - Tuesday, July 14, 2009
If you think economic recessions are bad for the advertising industry, they' ...
- Interpublic: Search Only Major Medium To Rise This Year, 'Direct' Outpaces National, Local Online Markets
Online Media Daily, Joe Mandese - Monday, July 13, 2009
Online search will be the only major medium to expand its advertisi ...
- Interpublic: Ad Economy To Plummet 14.5%, Crawl Out Of Recession Next Year.
MediaDailyNews, Joe Mandese - Monday, July 13, 2009
Interpublic this morning forecast the U.S. advertising economy will decline 14.5% th ...
- Costly Decision: Interpublic Scraps Media Inflation Index
MediaDailyNews, Joe Mandese - Monday, July 13, 2009
After more than three decades of providing the ad industry with estimat ...
- Interpublic Refocuses Role Of Audience Analysis At Magna, Sternberg Is Out
MediaDailyNews, Joe Mandese - Friday, July 10, 2009
Steve Sternberg, one of the most influential and best-known media researchers ...