- A Year From Now You May Be Reading These Dispatches From OMMA Platforms, Or OMMA Audiences
Show Daily, Joe Mandese - Wednesday, July 21, 2010
That’s what Jeff Hochberg, VP-targeting strategy and sales at AOL, said duri ...
- MDC Digital Chief: 'Media Is A Commodity'
Raw, Joe Mandese - Monday, July 19, 2010
That's how opening OMMA Ad Nets keynoter Brandon Berger kicked things o ...
- The Reality Of Real Time Bidding
Show Daily, Joe Mandese - Monday, July 19, 2010
As big as it is – and mind you, it is b ...
- How Soon They Forget
Show Daily, Joe Mandese - Monday, July 19, 2010
"Where did the 400 number come from, anyway," Andy Atherton, COO ...
- Don Draper Is Alive And Well And Living In Silicon Valley
Show Daily, Joe Mandese - Monday, July 19, 2010
Well, sort of. The folks on the "Get Me Creative: Does D ...
- Life After Audience-Buying: Individuals-Buying
Show Daily, Joe Mandese - Monday, July 19, 2010
That's the subtext I've been picking up on at OMMA Ad Ne ...
- Simplifying The Complexity Surrounding Online Ad Display Technology
Show Daily, Joe Mandese - Monday, July 19, 2010
Joshua Wepman, vice president of GCA Savvian, did a pretty good j ...
- The New 80/20 Rule: It May Be 50/50
Show Daily, Joe Mandese - Monday, July 19, 2010
That's been the fundamental debate taking place at OMMA Ad Nets ...
- The Past Tense Of Irwin Gotlieb
Show Daily, Joe Mandese - Monday, July 19, 2010
That's what MDC digital chief Brandon Berger seemed to be suggesting wh ...
- The Hot New Ad Net Brand May Be The Earliest One: Advertising.com
Show Daily, Joe Mandese - Monday, July 19, 2010
"Our brand is back," said Tom, a representative from the AOL-owned ...
- Interpublic Ups U.S. Ad Expansion, Slightly Reduces Online
MediaDailyNews, Joe Mandese - Thursday, July 15, 2010
Interpublic's Magna unit once again upgraded its outlook for U.S. ad spendin ...
- iAd Is No iFad: Study Finds Agencies Most Interested In Apple's Mobile Platform
Online Media Daily, Joe Mandese - Wednesday, July 14, 2010
Asked what capabilities their clients are most interested in developing, a thi ...
- Former aQuantive Chief Brian McAndrews Joins AdReady Board
Raw, Joe Mandese - Wednesday, July 14, 2010
Display advertising solutions provider
AdReady this morning announced the launch ...
- Study Finds Mobile, iPads Fastest Growing Media Among Ad Execs
Online Media Daily, Joe Mandese - Tuesday, July 13, 2010
Nearly half (46%) of ad executives - both marketers and agency med ...
- 'Fourth Screen' Report Gets Fitter: Adds Big Retailers, Begins Showing Seasonal Trends
MediaDailyNews, Joe Mandese - Monday, July 12, 2010
As the category's name might imply, health club networks are getting fitte ...
- MediaVest Signs Charter For iMonitor: Tracks iAds, App-Based Publications
Online Media Daily, Joe Mandese - Monday, July 12, 2010
First there was the iPad. Then the iAd. Now, to keep tra ...
- Pew: Millennials To Remain 'Ambient' Online Broadcasters
Raw, Joe Mandese - Friday, July 9, 2010
A survey of technology industry experts and other key stakeholders predicts th ...
- Ad Industry Optimism Reaches Highest Point Yet: Improves For All Media, Especially Digital
MediaDailyNews, Joe Mandese - Thursday, July 8, 2010
Advertiser optimism toward their media spending, which bottomed out a year ag ...
- Industry Consultant Pettit Named New ABM Chief
Raw, Joe Mandese - Thursday, July 8, 2010
Media industry consultant Clark Pettit has been named president-CEO of American Busine ...
- Starcom Taps MediaVest's Duban To Head Mars Wrigley, Shopper Marketing Too
Raw, Joe Mandese - Thursday, July 8, 2010
John Duban has joined media agency Starcom USA as executive vice president-managi ...
- Nielsen Reorganizes Digital Team As Part Of Major Push To Integrate Set-Top Data
MediaDailyNews, Joe Mandese - Wednesday, July 7, 2010
As part of a push to accelerate the role digital set-top da ...
- Online Measurement Guru Bhatia Out As Nielsen Reorganizes Digital Team
Online Media Daily, Joe Mandese - Wednesday, July 7, 2010
Manish Bhatia, one of the pioneers of online audience measurement, and t ...
- WPP Taps 24/7's Lesser To Manage Media Innovation Group
Raw, Joe Mandese - Wednesday, July 7, 2010
Brian Lesser, vice president-product management and director of product marketing at WPP ...
- Nielsen Brings 'Live' Local Ratings Back From Grave
MediaDailyNews, Joe Mandese - Friday, July 2, 2010
In a development that is sure to please major advertisers and agenci ...
- Report: Former Daily News Pub Drasner Bids For Newsweek
Raw, Joe Mandese - Friday, July 2, 2010
A group including former New York Daily News Publisher Fred Drasner ...
- Carat, MPG Using New Method To Buy 'Unmeasured' Nets In Cable Upfront
MediaDailyNews, Joe Mandese - Thursday, July 1, 2010
In a move that could significantly expand the number of networks vyi ...
- Nielsen Brings 'Live' Local Ratings Back From Grave
Raw, Joe Mandese - Thursday, July 1, 2010
Nielsen is poised to announce a breakthrough in its local TV ratin ...