- Say Media Acquires ReadWriteWeb
Online Media Daily, Joe Mandese - Wednesday, December 14, 2011
Super rich media and brand content platform Say Media has acquired ReadWriteWe ...
- Janet Robinson Retiring As NY Times Co. CEO, Sulzberger To Serve As Interim CEO
Raw, Joe Mandese - Thursday, December 15, 2011
In a surprise announcement, Janet Robinson will retire as CEO of t ...
- Digitaria Takes 'Best In Show," MediaCom Most Awarded At Creative Media Awards
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2011
JWT's Digitaria took top honors in the New/Emerging/Experimental Media category and al ...
- TIME Person of the Year: The Protester
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2011
Combining two social media influenced movements -- the "Arab Spring" and "Occu ...
- Current Taps NBC News' Hartnett, AP's Sollecito For Marketing, Cross-Platform Research
Raw, Joe Mandese - Wednesday, December 14, 2011
Current TV has named Bill Hartnett executive vice president-marketing and John Solleci ...
- SAY Media Acquires ReadWriteWeb
Raw, Joe Mandese - Wednesday, December 14, 2011
Super rich media and brand content platform SAY Media has acquired ReadWriteWe ...
- Madison Avenue Gets Meta Physical, Embeds 'Metadata' Directly Into Ads
MediaDailyNews, Joe Mandese - Tuesday, December 13, 2011
In a move that could significantly impact the way advertisers, agencies a ...
- Nielsen Catalina Launches 'Shopper Access' For Specific Media, Will Tie Offline Consumers To Online Campaigns
Online Media Daily, Joe Mandese - Monday, December 12, 2011
Specific Media, the digital marketing company that acquired MySpace.com from News Cor ...
- Omnicom Promotes Adams To CEO OF DAS
Raw, Joe Mandese - Tuesday, December 13, 2011
Dale Adams, president of Omnicom's Diversified Agency Services (DAS) division, has be ...
- iCrossing Taps R/GA's Stern As Chief Creative Officer
Online Media Daily, Joe Mandese - Monday, December 12, 2011
Hearst Corp.'s iCrossing has named Patrick Stern Chief Creative Officer, a n ...
- Clear Channel Digital Taps Spring Nextel's Stohrer As CMO
Raw, Joe Mandese - Monday, December 12, 2011
Bob Stohrer has been named Chief Marketing Officer of Clear Channel Digita ...
- CBS Loves Duopolies, Gets One In NY
Raw, Joe Mandese - Monday, December 12, 2011
The CBS Television Stations division of CBS Corp. has agreed to purcha ...
- Media Buying, Selling Vet Bob Flood To Advertiser Perceptions
MediaDailyNews, Joe Mandese - Friday, December 9, 2011
Well-known Madison Avenue media-buying vet and a former top digital media sal ...
- The PBS OF DSPs: Public Broadcasting Launches 'Accelerator'
Online Media Daily, Joe Mandese - Thursday, December 8, 2011
Public broadcasting is taking a page from Madison Avenue and another fr ...
- GfK Acquires Knowledge Networks
Raw, Joe Mandese - Friday, December 9, 2011
GfK, the German research giant that is the parent of MRI a ...
- Former MEDIA Editor Herman Joins Zimmerman
MediaDailyNews, Joe Mandese - Thursday, December 8, 2011
Adam Herman, a long-time agency media executive and former member of t ...
- Catalyst S+F Launches 'Good Buys Media'
Online Media Daily, Joe Mandese - Wednesday, December 7, 2011
San Francisco agency Catalyst S+F just unveiled "Good Buys Media," which ...
- CMO Study: Consumers Expect Experiences, Savings, Games, Etc. From Socially Connected Brands
Raw, Joe Mandese - Thursday, December 8, 2011
Consumers are "positively engaged" and "highly loyal" to the brands they choo ...
- Study Finds Ron Paul Is Biggest Twit (But In The Good Way)
Raw, Joe Mandese - Thursday, December 8, 2011
Twitter is emerging as a significant, and very different contributor to t ...
- Cox Consolidates Planning, Buying With MediaVest
MediaDailyNews, Joe Mandese - Wednesday, December 7, 2011
Cox Communications has selected MediaVest as its media planning and buying agen ...
- Aegis Signs With Rentrak, Will Use Exact Commercial Ratings
MediaDailyNews, Joe Mandese - Wednesday, December 7, 2011
In an effort to get beyond conventional Nielsen ratings, Aegis Media Nor ...
- J.C. Penney Acquires 16.6% Stake In Martha Stewart Living, Will Create Martha Branded Retail Stores
MediaDailyNews, Joe Mandese - Wednesday, December 7, 2011
Retail giant J.C. Penney this morning announced a $38.5 million cash investme ...
- VISIT FLORIDA Names Sapient Nitro Lead Agency
Online Media Daily, Joe Mandese - Tuesday, December 6, 2011
VISIT FLORIDA ,the official tourism marketing corporation for the State of Florid ...
- Carvel Moves To Brandmovers
Online Media Daily, Joe Mandese - Wednesday, December 7, 2011
Ice cream franchise Carvel has chosen Brandmovers as its digital agency ...
- Catalyst S+F Launches 'Good Buys Media,' A Gilte Groupe-Like Service For Breaking Media Deals
Raw, Joe Mandese - Wednesday, December 7, 2011
San Francisco agency Catalyst S+F just unveiled "Good Buys Media," which ...
- Cox Consolidates Planning And Buying With MediaVest
Raw, Joe Mandese - Wednesday, December 7, 2011
Cox Communications has selected MediaVest as its media planning and buying agen ...
- Behind The Forecast: Q&A With Rookie Ad Seer Vincent Letang
MediaDailyNews, Joe Mandese - Monday, December 5, 2011
On the eve of his first appearance at UBS' annual media we ...
- SAY Says Third Of Viewers Are 'Off-The-Grid,' Unveils System For Targeting Them
Raw, Joe Mandese - Monday, December 5, 2011
Citing two waves of consumer research. super rich media developer SAY Med ...
- GoDaddy Says Two Super Bowl Spots Already A Go, Passed NBC Standards & Practices
Raw, Joe Mandese - Monday, December 5, 2011
Web hosting and domain registration service GoDaddy, which is known for tussli ...
- Interpublic Shaves Half A Point, Says Global Ad Spend Will Expand 4.7% In 2012
Raw, Joe Mandese - Monday, December 5, 2011
Worldwide ad spending will expand 4.7% to a total of $427 billio ...