- "Human-to-brand discovery, engagement, purchase, loyalty."
Show Daily, Joe Mandese - Thursday, February 23, 2012
That was part of OMMA Tablet "Planning" panel moderator Thom Kennon's warm-u ...
- Tablet Media Planning: 101
Show Daily, Joe Mandese - Thursday, February 23, 2012
PHD Mobile Director Sal Candela says to think of tablet planning ...
- R/GA's Ting+
Show Daily, Joe Mandese - Thursday, February 23, 2012
R/GA Exec Creative Director Richard Ting doesn't think the TV or ...
- Mobile Vs. Untethered
Show Daily, Joe Mandese - Thursday, February 23, 2012
Forrester's Melissa Parrish told OMMA Tablet attendees that a good way ...
- 'Prime-Time Is Tablet Time For A Lot Of Us'
Show Daily, Joe Mandese - Thursday, February 23, 2012
Nice way of summing up the intro to the "TV Squared" pan ...
- The Tablet's Killer App: Magic
Show Daily, Joe Mandese - Thursday, February 23, 2012
Wow, I've heard a lot of hype in my time as ...
- So You Have 150,00 Subscribers Who Are NOT Paying For The Daily, Right?
Show Daily, Joe Mandese - Thursday, February 23, 2012
OMMA Tablet afternoon keynoter Greg Clayman is warming up his presentation ...
- The Daily's Audience Isn't 24-Year-Old Hipsters Living In Williamsburg, Brooklyn, It's Their Parents
Show Daily, Joe Mandese - Thursday, February 23, 2012
That's what The Daily Publisher Greg Clayman said he was most surpris ...
- Martha Stewart Omni Integration
Show Daily, Joe Mandese - Thursday, February 23, 2012
Just to prove how fast tablets are revolutionizing industry roles, OMMA Tabl ...
- Mullen Lands U.S. Cellular
MediaDailyNews, Joe Mandese - Tuesday, February 21, 2012
Boston-based Mullen has been named agency of record for U.S. Cellular followi ...
- Droga5 Adds Two+ Investors: Silverman, Pittman, Others
MediaDailyNews, Joe Mandese - Tuesday, February 21, 2012
On the heels of Strawberry Frog's sales of a stake to AP ...
- Will ARO Cause A Quiver: New Research Org Takes Aim At Analytics Void
Online Media Daily, Joe Mandese - Wednesday, February 22, 2012
In a bizarre string of events that began with a Manhattan c ...
- Aegis Rounds Out Digital Agency Portfolio, Acquires Roundarch For $125 Million+
Online Media Daily, Joe Mandese - Wednesday, February 22, 2012
Aegis Group continues to beef up its digital agency portfolio, announcing ...
- SocialVibe Ups Tappin To CEO
Online Media Daily, Joe Mandese - Wednesday, February 22, 2012
Social brand marketing platform SocialVibe has promoted Todd Tappin to CEO, replaci ...
- Unilever Taps R/GA As A Digital AOR
Online Media Daily, Joe Mandese - Wednesday, February 22, 2012
R/GA has been named global digital agency of record for Unilever's Rexo ...
- Henkel Taps Pereira & O'Dell As AOR For Laundry, Home Care
Online Media Daily, Joe Mandese - Wednesday, February 22, 2012
Pereira & O'Dell has been retained by Henkel Consumer Goods, North Americ ...
- DPAA Sets Oct. 16 For Digital Media Summit In NYC
Raw, Joe Mandese - Wednesday, February 22, 2012
The Digital Place-based Advertising Association (DPAA) just announced that its annual Digit ...
- Gurgle, Gurgle
Show Daily, Joe Mandese - Wednesday, February 22, 2012
I could practically hear OMMA Data & Behavioral chair and emcee Ste ...
- Learning To Doggy Paddle At Razorfish
Show Daily, Joe Mandese - Wednesday, February 22, 2012
Upon introducing her "Treading Water" panel panelists, moderator Joanna O'Connell, noted h ...
- When Kayak Is Up A Data Creek, It Uses Third-Party Paddles
Show Daily, Joe Mandese - Wednesday, February 22, 2012
Emily Scott, director of marketing at online travel site Kayak, says it ...
- This Is Your Brain On DMPs
Show Daily, Joe Mandese - Wednesday, February 22, 2012
Eugene Becker, vice president-analytics at GroupM trading desk Xaxis just gave ...
- Is Omni-Channel The New Cross-Platform?
Show Daily, Joe Mandese - Wednesday, February 22, 2012
That seems to be what the "Treading Water" panelists at OMMA Behavior ...
- 'Big Data' Sounds Like 'Big Brother,' Could Mean 'Big Trouble'
Show Daily, Joe Mandese - Wednesday, February 22, 2012
That's what Marc Groman, executive director and general counsel, at Network Advertisi ...
- Want To Really Depress Consumers, Target Some Depression Ads At Them
Show Daily, Joe Mandese - Wednesday, February 22, 2012
Invoking the "I'm a consumer too perspective," privacy and First Amendment leg ...
- Did He Say 'Data,' Or 'Dating?'
Show Daily, Joe Mandese - Wednesday, February 22, 2012
Asked for examples when they were personally freaked out by ads targeti ...
- The Next Agency Holding Co.: APCO, Acquires StrawberryFrog
MediaDailyNews, Joe Mandese - Friday, February 17, 2012
Washington, DC-based communication consultant APCO has acquired a majority stake in StrawberryFro ...
- John Dimling Speaks For Attribution, Former Nielsen Chief Goes From C3 Ratings To C3 Metrics
Online Media Daily, Joe Mandese - Tuesday, February 21, 2012
C3 Metrics, a leader in so-called "attribution" modeling and analytics for onli ...
- Visible Measures Gains Visibility: Gets Audited, Accredited By MRC
Online Media Daily, Joe Mandese - Tuesday, February 21, 2012
In what it claims is a first for a service of i ...
- Visble Measures Ups Visibility, Nabs MRC Accreditation
Raw, Joe Mandese - Tuesday, February 21, 2012
Visible Measures this morning announced that it has received accreditation from t ...
- Coming To A Theater Near You: Cinema's Upfront Ad Pitch
Raw, Joe Mandese - Tuesday, February 21, 2012
NCM Media Networks, one of the two big players (the other ...