- What Would Don Draper Do? Column Ponders 'Mad Men' Touch On '12 Presidential Campaign
Around the Net In Media, Joe Mandese - Thursday, October 25, 2012
Madison Avenue is aghast at the incessant, hit-them-over-the-head, negative ad barrage th ...
- Is Media Firestorm Over Mourdock's Comment Something God Intended Too? Politco Rounds It Up
Around the Net In Media, Joe Mandese - Thursday, October 25, 2012
From the campaign trail to Barack Obama's appearance on "The Tonight Sh ...
- Agency Offers Better Options For Record Political Ad Spend, Includes 'Fun'
MediaDailyNews, Joe Mandese - Wednesday, October 24, 2012
Political advertising is a lot like the weather: People like to compla ...
- WPP's Four Shades Of Grey: Bevy Weighs Heavy On Ad Economy
MediaDailyNews, Joe Mandese - Thursday, October 25, 2012
WPP this morning released relatively tepid third-quarter results, crying foul and attributi ...
- VSA Acquires Tender Creative
Online Media Daily, Joe Mandese - Thursday, October 25, 2012
Chicago-based VSA Partners has acquired Tender Creative, a 26-person digital creative sh ...
- 'Daily Show,' Facebook, Twitter, YouTube Rivaling Mainstream Sources Of Campaign News
Red, White & Blog, Joe Mandese - Thursday, October 25, 2012
If Theodore White wrote his landmark "The Making of The President" ...
- Obama Outguns Romney On TV Spots By Wide Margin
Around the Net In Media, Joe Mandese - Wednesday, October 24, 2012
As race for the White House entered its final lap, President Bara ...
- Seattle Paper Plugs Gubernatorial Candidate, Not Just Editorially, But With Free Ads
Around the Net In Media, Joe Mandese - Wednesday, October 24, 2012
At a time when some media are raking in ad dollars fr ...
- Voters Burning Out From Political 'Air War,' Face Even Bigger Ad Salvo Heading Toward Election Day
Around the Net In Media, Joe Mandese - Wednesday, October 24, 2012
Consumers are burning out from the unprecedented deluge of campaign advertising ...
- Real-Time With Mitt Romney, Challenger Beats Obama In RTB Market Share
Online Media Daily, Joe Mandese - Tuesday, October 23, 2012
If the U.S. presidential election were determined on the basis of t ...
- Spot Proves Clint Is A Romney 'Stake' Holder, After all
Red, White & Blog, Joe Mandese - Wednesday, October 24, 2012
So much for my theory that Clint Eastwood's empty chair-talking stunt duri ...
- Connecticut GOP Candidate Miffs Party By Touting Obama Supporters In Ads
Around the Net In Media, Joe Mandese - Tuesday, October 23, 2012
In one of the most surprising, and controversial, appeals of a poltic ...
- Cookie-Targeting Political Ad Firm Claims Online Sales Pitch Was Inadvertent
Around the Net In Media, Joe Mandese - Tuesday, October 23, 2012
Given their need to hyper-target voters with specific appeals, political candidates n ...
- Facebook Won't Like This Study, Finds Political Ads Don't Work On It
Around the Net In Media, Joe Mandese - Tuesday, October 23, 2012
Voters exposed to political ads on Facebook weren't any more likely th ...
- DC Stations Alternating Current Affairs, Trim Regular Programming To Add Political Spots
Around the Net In Media, Joe Mandese - Tuesday, October 23, 2012
Confonted with a bounty of political advertising demand -- more than th ...
- Obama Dominates Twitter With 'Horses And Bayonets'
Around the Net In Media, Joe Mandese - Tuesday, October 23, 2012
After "obsessively" watching the Presidential TV debates and tracking reactions to th ...
- WPP's Spafax Teams With Nielsen To Develop Digital OOH Index, Calls It A Vital Next Step Toward 'Exchange' Model
MediaDailyNews, Joe Mandese - Tuesday, October 23, 2012
WPP Group, the largest buyer of media in the world, once aga ...
- Correction: Canoe Not Defunct, Continues To Service VOD Advertising
MediaDailyNews, Joe Mandese - Monday, October 22, 2012
An item ("Canoe's Lins Paddles To Clear Channel, Named CMO") in t ...
- Centro Finds Its Center, Hires Moxie's Neslund, Undertone's Wenzel For Agency Push
Online Media Daily, Joe Mandese - Tuesday, October 23, 2012
Centro, an emerging player in Madison Avenue's digital media buying and planni ...
- TiVo: Battleship = Viewership, Obama Moments Dominate Debate
Red, White & Blog, Joe Mandese - Tuesday, October 23, 2012
Barack Obama won the battle -- literally -- for TV viewers duri ...
- Abortion-Themed Poltical Ads Proliferate In October
Around the Net In Media, Joe Mandese - Monday, October 22, 2012
Ads focusing on abortion, contraception, and Planned Parenthood have soared in t ...
- Buckeye State Rakes In Political Bucks
Around the Net In Media, Joe Mandese - Monday, October 22, 2012
Ohio's major media markets may be also-rans in most national marketing campaign ...
- The Most Important Medium In Presidential Race: Knocking On Doors
Around the Net In Media, Joe Mandese - Monday, October 22, 2012
For all the millions of dollars spent on TV, digital and oth ...
- Record Political Ad Spend Making Media Owners 'Giddy'
Around the Net In Media, Joe Mandese - Monday, October 22, 2012
The political media may be scrutinizing the record $4 billion in campai ...
- Nielsen Chief: GroupM Pushing XCR As Cross-Platform Ratings Standard, Asserts It's A Fait Accompli
Online Media Daily, Joe Mandese - Monday, October 22, 2012
Nielsen is approaching an "inflection point" in terms of the ad indust ...
- Tremor Taps Meredith's Wiener As President
Online Media Daily, Joe Mandese - Friday, October 19, 2012
Tremor Video has named Lauren Wiener president-global sales and marketing, a n ...
- Political Advertisers Embrace RTB, Category Soars During Q3
Red, White & Blog, Joe Mandese - Monday, October 22, 2012
Given the dynamic real-time nature of political campaigns heading into their fin ...
- Analysis Finds Most Campaign Ads Undifferentiated
Around the Net In Media, Joe Mandese - Friday, October 19, 2012
Of the 6,600 political advertising spots that have aired in the U. ...
- Study: Spanish-Language Political Ads Fail To Pace Hispanic Voter Registration
Around the Net In Media, Joe Mandese - Friday, October 19, 2012
The amount of Spanish-language political TV ads in the 10 largest Hispan ...
- Canoe's Lins Paddles To Clear Channel, Named CMO
MediaDailyNews, Joe Mandese - Thursday, October 18, 2012
Vicki Lins has been named executive vice president and CMO for Cle ...